It is not unusual for owners of small businesses to hear the importance of marketing on social media and developing a plan to make it happen. Well, it is something you should seriously consider. Social media is currently having a huge influence in the market and using it as a platform for one of your…
There’s a new social media platform that’s currently making waves among the younger generation called TikTok. It works by allowing users to upload and share bite-sized videos of them lip synching, dancing or simply talking. Like other social media platforms, TikTok also allows users to browse and interact on videos of other users. To most…
The world is presently confronted with a very serious test as it endures the COVID-19 pandemic. The coronavirus that caused it isn’t just a challenge to human life but a threat to global economy. It has caused a devastating effect on all businesses and triggered drastic changes in market behavior. As you can see, the…
The impact of the COVID-19 outbreak has triggered significant changes on all human endeavors and ways of life. Even business outlooks changed as consumer behavior shifted as the outbreak gains momentum. People stopped visiting malls and switched their focus on grocery stores to buy basic commodities and sanitation products. These changes caused a serious negative…
Influencer marketing is a modern marketing method that focuses on using influential people, and respected personalities in an industry or niche to drive brand’s message across to a bigger market. It refers to the act of asking someone with authority or influence to promote your brand or convey your message to the market instead of…
Valentines Day or the day of hearts and love is just around the corner. People all over the world are anticipating its arrival because it’s the day appointed for each one of us to profess our heartfelt feelings to people we love. Since Valentines Day is a celebration, it’s also a time for people to…
With the advancement of mobile technology, many people from all ages and walks of life have become social media buffs. A quickly expanding user base on social media is the main thing that attracts businesses to social media platforms. It is where they can find customers. But since many companies and brands have flocked to…
Thanksgiving and the holiday season are approaching. As an operator of a business website, for sure you would want to take some of the huge traffic that the holiday season is anticipated to bring. Hence, it is expected of you to use all possible means to get the engagement you need in order to achieve…
The influence of social media in the digital world has grown exponentially over the past few years. It has evolved from being a platform that connects people, into a digital market and marketing machine. Almost all brands today are involved in social media in one way or another. The question is – are they actually…
LinkedIn is a social network designed specifically for the professional and business community. It allows registered members to keep a list of online professional contacts the same way you add “friends” on Facebook. Additionally, this platform also allows members to connect with people who can be potential employers or business partners. Like Facebook, LinkedIn requires…
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