The influence of digital technology in people’s daily lives has made lots of business managers realize the importance of digital marketing when it comes to revenue generation. In fact, lots of businesses whether they are targeting the local, national or global market invest a big slice of their marketing budget in digital marketing. Digital marketing…
Changes in consumer needs and the advent of internet and mobile phone technology triggered the onset of new ways people market their business. Those who are able to adapt to the modern marketing strategies are the ones who get more customers. This is especially true with HVAC companies because they need to have their presence…
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Because of its capability to take businesses to a higher level, digital marketing has become an essential part of modern enterprises. As a matter of fact, most businesses purchase web applications and marketing tools to strengthen their marketing system. If you think that digital marketing tools are only for those that can buy software, you…
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Great marketing strategies are a core component for any business to see increased revenues. Incidentally, the modern business climate requires businesses to have a strong digital presence in order to be competitive. This is proven true by the $2.9 trillion global E-commerce sales in 2018 and this figure is expected to explode up to $4.88…
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A business that doesn’t own or operate a website will surely lag behind competition. This is the reason why every company, whether local or global, should own and maintain a website to promote its business and make it visible in the market. To make this possible, it is extremely important for business owners to implement…
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Magic formulas don’t exist, especially when it comes to creating an effective marketing strategy for a business. But with a well-thought out digital marketing mix, you can get results that will feel like magic. Why digital? Compared to traditional marketing tactics, businesses can reach far more customers online: statistics show that there are literally hundreds…
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More than 85% or over 3.5 billion daily desktop searches are made on Google. Hands down, Google is the dominant search engine in the cyber world today. Marketers who want their business to excel in organic search results are aching to discover the factors Google takes into consideration when ranking content. According to Google itself,…
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The holiday season is just around the corner and all businesses and consumers expect the holidays to bring them favors in terms of sales or good deals. It should be a win-win situation for both suppliers and consumers. That’s the spirit of the holiday season. Considering that every business is ready with their holiday offerings,…
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Image source: 123rf.com Every person well-versed with American Holidays is aware that Cyber Monday holds one of the best year-round opportunities to drive sales in the retail and hotel business. What started out as a one-day online shopping affair has turned into weeks. Now, it is not uncommon for both physical and virtual stores to…
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In this digital era where more than 4 billion people are active internet users, there’s no denying that businesses need to keep up. Brick-and-mortar companies, regardless of size or industry, are leveraging the Internet as a platform to introduce or promote their products or services, level the playing field with competitors, and communicate with…
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