All eCommerce websites consider ranking at the top of search engines a primary objective. Making your business visible to searchers is easy with paid search or PPC, but it has a cost you may not find sustainable in the long term. Topping that search result organically really offers lots of advantages to the online marketer,…
Search engines, who take upon their shoulders the responsibility of providing people with information about topics based on queries they provided in their search box, are facing a problem called duplicate content. It is a type of content that appears on multiple websites across the web. Duplicate content can really trigger a problem because it…
The growing presence of generation Z is clearly making an impact not only in our current society but in the marketing industry. Their spending power which is estimated at $143 billion is something modern marketers should seriously consider because it does have a huge influence on the present global economy. What is Generation Z Just…
Enacted in 1998, Section 508, was an amendment to the United States Workforce Rehabilitation Act of 1973. It requires federal government websites and all information technology to be safe and accessible for people with different kinds of disabilities, such as: Visual (blindness, low vision, lack of color perception) Auditory (hard of hearing, deafness) Motor (limited…
As a business website owner, has the thought of making your own website capable of catering to your consumers’ search queries or answering their questions directly from your website ever got into your mind? It has become a reality now with Yext Answers, and as Colorado digital marketing specialists, we see it as good news…
Yoga is a spiritual discipline practiced by the people of ancient India. Because of its benefits to the mind and body, it was adopted by people of the west and the modern world. Today, yoga has grown immensely that it has become a $12 billion industry in the U.S. It is catering to an estimated…
Craft beer brewing is a thriving industry. It is a booming market that is expected to grow into a $502 billion industry by 2025. While beer remains as one of the most popular beverages in the U.S. and around the world, a lot of breweries have surfaced to claim a place in the market. This…
Based on tradition and historical facts, referrals is the best source of new clients and one of the best drivers of leads for the financial services business. But in this day and age where anything can happen virtually, face-to-face referrals have found a match called digital marketing. Digital technology is a miracle of human intelligence,…
With millions of people visiting different places around the world, tourism and hospitality are among the most lucrative industries in this era. Their $8.8 trillion contribution to the global economy is actually representing 10.4% of the world’s gross domestic product (GDP). Marketing is one of the most challenging aspects of the hospitality industry. With the…
A profitable enterprise is built from the ground up and one of the vital factors that contribute to its success is a steady stream of customers that keep coming day after day. Earning profits is the ultimate goal of all businesses regardless of their nature and industry. This is the reason why every enterprise must…