The homepage of your website serves as your company’s virtual front door. It encourages the majority of your website’s visitors to stay and see what’s in it for them. While the homepage of all websites are built for this purpose, many website owners struggle to attain this goal. And that’s what you need to…
For many years, all website owners depend solely on Google as their source of traffic. They depend entirely on the giant search engine to gain visibility and exposure in the virtual market. Almost every site visit emanated from search. It’s the very reason why Google also became the most visited website in the virtual universe.…
As you may have seen, the typical marketing and non-marketing ads are a world apart as they are completely different. If you look closer, the most basic difference you will notice is in the goals. The goals of ecommerce or for-profit organizations are very obvious and straightforward but for nonprofits, their marketing goals which are…
In case you missed it, marketing videos play a big role in the modern real estate business. This is triggered by contributing factors such as the majority of consumers are millennials, and millennials comprise a huge percentage of homebuyers in this generation. It should be the reason why 73% of vendors prefer agencies that utilize…
The present world we live in is entirely different from what we had a few decades back. Before, we can have a great time watching TV or listening to our favorite radio program, and believe all those celebrity-promoted ads partly because that was all we had. But now that we are in the digital world,…
All eCommerce websites consider ranking at the top of search engines a primary objective. Making your business visible to searchers is easy with paid search or PPC, but it has a cost you may not find sustainable in the long term. Topping that search result organically really offers lots of advantages to the online marketer,…
Search engines, who take upon their shoulders the responsibility of providing people with information about topics based on queries they provided in their search box, are facing a problem called duplicate content. It is a type of content that appears on multiple websites across the web. Duplicate content can really trigger a problem because it…
The growing presence of generation Z is clearly making an impact not only in our current society but in the marketing industry. Their spending power which is estimated at $143 billion is something modern marketers should seriously consider because it does have a huge influence on the present global economy. What is Generation Z Just…
Enacted in 1998, Section 508, was an amendment to the United States Workforce Rehabilitation Act of 1973. It requires federal government websites and all information technology to be safe and accessible for people with different kinds of disabilities, such as: Visual (blindness, low vision, lack of color perception) Auditory (hard of hearing, deafness) Motor (limited…
As a business website owner, has the thought of making your own website capable of catering to your consumers’ search queries or answering their questions directly from your website ever got into your mind? It has become a reality now with Yext Answers, and as Colorado digital marketing specialists, we see it as good news…