A content audit is a process of reviewing and assessing all the content on your website. It is a way of looking closely at your optimization strategies to see how they work to help you meet your business objectives. A content audit that’s done the proper way will allow you to discover loopholes in your…
The COVID-19 pandemic has made a big blow on a majority of businesses of all sizes. It affected almost everything and caused changes in a lot of things including people’s wants, working ways, and consumer behavior. The situation that we are in at present prompted most business managers to re-evaluate the ways they do business,…
It was during the pandemic that the digital market showed its indispensable role in sustaining the needs of many people. It was also the time when business leaders saw the effectiveness of digital marketing – when onsite presentation was not a wise thing to do. The fear of COVID-19 was a game changer in the…
Heating Ventilation and Air Conditioning is a $119 billion industry in the United States, consisting of approximately 111,574 companies. Considering this number, you will surely think that HVAC is a crowded and competitive industry. If you own or manage an HVAC business, you will realize that for your company to stay afloat, you need a…
It is not strange for companies to create a LinkedIn Page where they showcase their products and service, and allow the page’s visitors to get some insights into the company. However, it is also not unusual for some page administrators to encounter difficulties in getting engagements on their posts. As an employer, one good thing…
Do you find that your plumbing business is struggling to grow? If so, it might be time to consider starting a website. There are many benefits of having a website for your plumbing business such as driving traffic to your business from search engines, which can lead to increased sales and revenue. It also provides…
Social media is a hub where people converge online to talk about anything. But it’s overwhelming popularity has taken it beyond social. It has become a great place to do business. Instagram is one such channel. If you want to leverage the power of social media to broaden your reach in the market, you…
The present world we live in is entirely different from what we had a few decades back. Before, we can have a great time watching TV or listening to our favorite radio program, and believe all those celebrity-promoted ads partly because that was all we had. But now that we are in the digital world,…
There are about 164,000 auto repair and maintenance centers in the U.S. and 18,260 light vehicle dealership outlets across the country. There are more than 233,400 auto repair and maintenance centers in the US alone. There are more than 2.5 million searches for auto parts. As you may have known, people who want…
Based on tradition and historical facts, referrals is the best source of new clients and one of the best drivers of leads for the financial services business. But in this day and age where anything can happen virtually, face-to-face referrals have found a match called digital marketing. Digital technology is a miracle of human intelligence,…