Problems are not uncommon especially in a thriving yet highly competed industry like digital marketing. But amid the number of challenges that beset digital marketers, we have identified the four most common digital marketing problems. Fortunately, with careful analysis, research, and tests, we were also able to discover solutions to each of those. Here…
The COVID-19 pandemic has made a big blow on a majority of businesses of all sizes. It affected almost everything and caused changes in a lot of things including people’s wants, working ways, and consumer behavior. The situation that we are in at present prompted most business managers to re-evaluate the ways they do business,…
Search Engine Optimization (SEO) used to be just about keywords, a set of words or phrases typed into search engines. The basic SEO strategy went like this: Find the right keywords, and then sprinkle these keywords in all of your site’s content so people can easily find them. Keywords used to be the foundation of…
The homepage of your website serves as your company’s virtual front door. It encourages the majority of your website’s visitors to stay and see what’s in it for them. While the homepage of all websites are built for this purpose, many website owners struggle to attain this goal. And that’s what you need to…
As you may have seen, the typical marketing and non-marketing ads are a world apart as they are completely different. If you look closer, the most basic difference you will notice is in the goals. The goals of ecommerce or for-profit organizations are very obvious and straightforward but for nonprofits, their marketing goals which are…
For some reason, there are lots of marketing emails that find their way into your inbox. How many of those do you really want to engage with? If you are the sender of those emails, getting the attention of your recipients is a real challenge. An even bigger hurdle would be to get your…
The growing presence of generation Z is clearly making an impact not only in our current society but in the marketing industry. Their spending power which is estimated at $143 billion is something modern marketers should seriously consider because it does have a huge influence on the present global economy. What is Generation Z Just…
Enacted in 1998, Section 508, was an amendment to the United States Workforce Rehabilitation Act of 1973. It requires federal government websites and all information technology to be safe and accessible for people with different kinds of disabilities, such as: Visual (blindness, low vision, lack of color perception) Auditory (hard of hearing, deafness) Motor (limited…
As a business website owner, has the thought of making your own website capable of catering to your consumers’ search queries or answering their questions directly from your website ever got into your mind? It has become a reality now with Yext Answers, and as Colorado digital marketing specialists, we see it as good news…
Yoga is a spiritual discipline practiced by the people of ancient India. Because of its benefits to the mind and body, it was adopted by people of the west and the modern world. Today, yoga has grown immensely that it has become a $12 billion industry in the U.S. It is catering to an estimated…