Video content is the emperor of content.
Consumers appreciate video, didn’t you know? YouTube is used by over a billion people, and video consumption accounts for one-third of all internet time.
The power of videos in the twenty-first century is difficult to overestimate, and your rivals are capitalizing on it. Video is used by more than 87 percent of them as a marketing strategy.
What is video marketing and how does it work?
A picture is considered to be worth a thousand words. Multiply that by a thousand for a video. That is the foundation of video marketing, a strong kind of marketing that engages your audience successfully as part of your marketing efforts.
You can have effective marketing video collateral through the help of a professional Florida digital marketing company in your area.
Video marketing refers to the use of videos to promote and inform people about a product or service. It boosts engagement on your digital and social platforms, educates your audience, and gives you a new way to reach out to them.
What is the significance of video marketing?
The use of video in marketing is gaining popularity among organizations of all kinds, including small enterprises and entrepreneurs.
According to the recent Renderforest survey, incorporating videos increased traffic to 78 percent of users’ websites. Furthermore, 83 percent of video marketers stated that videos had boosted the average time spent on their website. With the use of video content, 83 percent of users raised their leads, and 44 percent increased their sales.
Isn’t the end result breathtaking? Their appeal stems from their ability to engage prospects and clients across numerous channels with relative ease.
Videos are increasingly being used by small businesses like yours to attract, convert, and retain new consumers with amazing success.
Top Video Marketing Perks for Your Business
Aside from being ahead of the pack and keeping up with the newest trends, employing a video marketing plan may provide your business with the following huge advantages.
#1 Impressive Company Reputation
Videos are an effective way to increase brand awareness, which is an important aspect of any marketing strategy. A video collateral may be used to explain a company’s story, set up personnel interviews, and show behind-the-scenes footage.
Always remember, a picture is frequently worth a thousand words when it comes to brand awareness, and video is at least twice as valuable.
#2 Greater Involvement
Videos have a huge potential for social sharing. When compared to text and photos, social video produces 1200 percent more shares. Video on a Facebook page, on the other hand, increases user engagement by 33%. Simply using the word “video” in the subject line can increase your email’s open rate by 13%.
#3 Improved Search Engine Positioning
For over 15 years, Google has emphasized the value of video content. As a result, having videos on your website might help it rank better. Meanwhile, videos can help you grow organic traffic from SERPs by 157 percent.
In the hands of an SEO specialist, videos are a strong weapon. They don’t directly affect rankings, but they do increase your website’s chances of increasing them.
Today is the best time to take advantage of video marketing
If video marketing hasn’t yet been incorporated into your campaign, now is the time to do so. This approach’s strong return on investment might assist you in achieving outstanding marketing outcomes.
Contact us directly for an internet marketing services consultation to learn more about video marketing and how it may assist your company.