There is no question that a well-optimized website is essential for any homebuilder looking to rank higher in search engine results pages (SERPs). However, optimizing a website for better SEO can be a daunting task. In this blog post, we will outline some tips that homebuilders can use to optimize their websites for better SEO rankings.
Advertising your construction firm where your clients spend all their time is one of the most significant things your company can really do. That’s online in today’s world.
What are the benefits of SEO for construction companies?
Any residential building or construction company’s marketing strategy should have included developing and managing an organic SEO campaign. With so many competitors in the construction sector, especially in areas with deep links to local companies, improving SEO is vital for generating more website visitors and, as a result, generating greater leads.
You want to appear at the top of every page when prospective customers are looking for construction firms in their next project. Google’s sorting mechanism, as well as those of other search engines like Bing, is designed to filter through many websites of data in order to provide the most relevant information to the customers. These approaches consider a number of variables, including the terms in the query, relevancy, site portability, proximity, and source legitimacy.
Regardless if you have a regular flow of referrals or your consumers learn about you through word-of-mouth, SEO may boost. Ensuring that you have a consistent flow of customers each month.
Construction company SEO tips
To optimize your ranking potential in the homebuilding market, you’ll need a combination of local, on-page, off-page, and technical organic search expertise. Here are few areas in which homebuilder marketers should be well-versed in order to assist your construction firm win in search, and how a search engine optimization agency may help .
#1 Use of keyword lists
Create a powerful list of keywords related to your services as one of the first things you should accomplish. Keyword research may be done without the use of any commercial SEO tools.
These questions will assist you in determining the type of keywords you wish to target:
- Are you a construction company or a design and build firm?
- Do you work with residential, commercial, or both types of clients?
- On what services do you wish to concentrate your efforts?
#2 Creation of blogs and other website contents
You may then develop new pages for your website after you have a list of keywords and search volumes related to your business.
Almost every service you offer should be included on its own page. “Design and construct,” “home expansions,” “loft conversions,” and “basement conversions,” for example, would all have separate sites.
You must ensure that the text you contribute to these pages is original and describes your procedure. Using the material of another website, as enticing as it may seem, is frowned upon by Google.
Google favors pages that are dedicated only to a user’s search. As an example, if you have a page on “home renovations” and a user searches for it, Google will return this page as a result.
#4 Optimization on-site
You’ll need to optimize aspects on those pages to assist Google locate it, now that you’ve developed various sites for your offerings.
Title tags, meta descriptions, and alt tags are all things you’ve probably heard of. All of these aspects may be optimized to assist Google figure out what your website is about.
#4 Boost your backlinks
Backlinks are what we’ve all talked of. Normally from an unsolicited email asking if we want to “improve our SEO” by purchasing backlinks! We also advise you to stay away from low-quality link-building services like these. You may consider professional firms who offer search engine optimization services to ensure the quality of your SEO.
We’ve included a few simple ways for you to get links below:
- Directories. Your website will be listed in directories, which might assist Google see that you are a legitimate business with a physical address.
- Guest postings. This tells Google that you’re engaged in your field and also have a high reputation. All of this contributes to the creation of indicators that aid in the ranking of your sites.
#5 Local SEO
Since so much of the work in the construction sector is done locally, local SEO is essential. Clients want to discover a business that is close to them, thus Google often shows a “map pack” to them.
This lets you appear on Google Maps for related searches, as well as collect ratings for your company. This will help Google recognize you as a legitimate company.
#6 Online reviews
90% of individuals check web reviews before going to a store. As a result, when clients compare you to the competitors, they must consider them.
Setting up a Google My Business (GMB) page is required to show in the map pack, and receiving reviews from your clients will contribute to optimize your GMB profile. This will help you ascend the Map Pack rankings and make more sales.
#7 Responsive website
With the advent of smartphones and Google mobile search, you should guarantee that your website is responsive. This means this could be used on any platform, including smartphones, tablets, and desktop computers.
Google has also switched to a mobile-first index. This implies your website will be ranked based on the mobile view, rather than the desktop version, as it was previously.
If your website isn’t mobile-friendly, you should call a local search engine optimization agency in your vicinity to troubleshoot this.
#8 Website loading times
Google isn’t known for publicizing its ranking elements. However, they did acknowlege that page speed was a ranking factor with one instance.
There isn’t a certain pace that you should aim for. It boils down to this: the faster the better. Google has given information on how a sluggish website affects bounce rates. In other words, when a website is delayed, customers leave.
If you’re a homebuilder looking to improve your website’s SEO rankings, we can help! Our team of experts are well-versed in the latest SEO tactics and other search engine optimization services, and can work with you to create a strategy that will help you achieve the results you’re looking for. Contact us today to learn more about our services and how we can help you take your website to the next level.