The social media world is always evolving and changing. It’s a struggle for some businesses to keep up with the latest social media trends to keep them relevant to their target audience. The dreaded 2020 is about to end, and there’s no better time to take a look at the social media trends that will either continue or gain traction in the coming 2021. Here they are:
1. Short Bite-Sized Videos
Short videos have been popular in social media because they are quicker to consume. B2B Companies need to utilize this to provide useful content like tips, giveaways, or company updates. With these short videos, you can deliver concise and compelling content in a short time to educate people about your brand, create brand loyalty, and eventually drive sales.
Short videos are useful for repurposing content. For example, you have long-form content, say about 30 minutes to an hour. You can cut out a short clip from that video, which you can then use to preview the long-form content.
Long-form content is here to stay, but with the shrinking attention span of people these days, losing concentration after about eight seconds, it’ll be a smart move to make use of shorter videos in 2021. If you don’t want to spend so much time on this, you can work with a company that offers social media marketing Colorado businesses trust.
2. Live Videos
Live streaming started becoming popular in 2017, peaked this year because of COVID19, and will continue to become popular in 2021, as more platforms like Linked-IN begin to add live video features.
B2B companies will have to utilize live videos in 2021 to answer questions and share updates about the industry. This puts a face to the brand and will help businesses connect with their target audience in real-time, developing a deeper connection. Live stream events on Instagram, Twitch, Twitter can help brands engage their audience without the need for physical presence, as this year has proven.
3. Social Commerce
Social commerce came to be because of word-of-mouth product suggestions mixed with social media newsfeeds. This integration of social media with E-commerce gave birth to S-Commerce. With S-commerce, you can shop and purchase inside a social media platform without going out of that platform just to check out. Having a shop already on social media removes one more obstacle to conversion.
Social Commerce also paved the way for shoppable ads, which will likely become even more popular in 2021. In 2019, Google introduced an Image ad feature that adds checkout capabilities to an image. Just by hovering a mouse over the item, you can already see product tags like prices embedded into the picture. These started becoming popular on Pinterest, which is an image-focused platform.
Being up to date and understanding the trends listed above will help your brand reach the right influencers and consumers already on these trends. Make the most of them by hiring social media marketing specialists to create strategies on trendy social content that fits your brand nicely. You’ll be able to get more engagement, expand your audience, and scale your business.
Stay in trend, and stay relevant with your target audience in 2021. Work with our social media marketing specialists to help you build and develop a robust and profitable social media presence. Call us at 321-341-9090.