2020 had been an incredibly tough year for many businesses. Many had been hit hard by the pandemic and may never open again. According to the data shown by Yelp on their September 2020 Economic Impact Report, 60% of the businesses that have had to temporarily close down due to the COVID-19 pandemic won’t be reopening anytime soon.
Many of these companies have struggled to retain their customers before they were forced to close the business. We all know that real business happens once customers return to make more purchases from you. Retaining customers has become even more important this year to make first-time customers return for more.
Here are 5 customer retention strategies to keep your customers happy and coming back for more.
Stay in touch with customers with relevant information.
This year, you want to make sure that you communicate strategically to retain more customers. To do it, you need to keep in touch with relevant information. Always try to send emails or updates with valuable content pertaining to the value of your products or service without overdoing it. You can find internet marketing services that can create research-based content about recent business trends and some other content you think would be relevant to your customers.
Provide a more personalized experience.
People have been on lockdown for already a year, so we don’t want them to feel more disconnected. Make their experience with your product or services a little more personal than usual. This helps them feel closer and important. More than that, it will make your business more appealing. Get matched with marketing experts of digital marketing services who will help you come up with a custom and personalized strategy.
Focus on service.
Excellent service is vital to customer retention in 2021. With all the challenges and difficulties brought about by the pandemic, you want to make sure that your business remains ahead in providing the best service in the industry. In fact, many internet marketing services will say that good customer service can even be used as a marketing function.
Build a community.
If by this time you still haven’t built a community around your business, now is the best time to do it. The general idea is to create a group in your social media platforms where customers can interact with each other and directly get in touch with your business. A sense of community attracts customer loyalty.
Put more work into your business’ retention efforts.
Many businesses have failed to build solid plans to work on customer retention. This is something you don’t want to happen in 2021. Learn more about customer retention strategy. Or build an effective customer retention program. Make sure to set aside a dedicated time for customer retention efforts.
2020 had been a difficult and challenging year. But 2021 brings new opportunities and possibilities. This year, customer retention is critical. Get in touch with marketing experts who can provide excellent digital marketing services to help you grow your business and increase the trust and loyalty of your customers.