Over the years, email marketing remains one of the most effective digital marketing strategies to convert prospects into recurring customers. When you hire digital marketing services, marketers use email marketing strategies to connect you to your audience, promote your brand, and influence them in their buying decision. Based on a survey conducted by SaleCycle, 59% of the respondents said that marketing emails influence their buying decisions.
For business owners, building an effective email marketing strategy for a successful email marketing campaign is more important than ever.
Here are five email marketing strategies you should apply in 2021.
1. Make your subject line an eyeball.
Most people value the content they consume online so you want to make sure your subject line has a high probability of being clicked. You need to come up with a subject line that makes people pause and think. Remember, people are exposed to many interruptions and advertisements every day so your subject line, at the very least, should be worth noticing. Look for an email marketing expert who can provide you with catchy subject lines and excellent internet marketing services.
2. Segment your email list.
Segmentation is an email practice of splitting a larger email list into a more unified one. For example, you can segment it into targeted groups such as:
- Newsletter subscribers
- Customer list
- Daily/weekly/monthly email list
One of the keys to a successful email marketing campaign is targeted communication. Some people signed up on your list because they wanted to check out sales and promos every day while others may only want to hear important updates. Through segmentation, you will only be sending a message to those who will surely take an interest in it. This strategy is simple, but effective when done right.
3. Make your emails mobile-friendly.
Do you know what people do as soon as they wake up?
They check their phones for messages and emails, that’s right! Make sure your emails are easily opened on a mobile device. You don’t want people to unsubscribe or delete your emails just because they are not mobile-friendly. Find internet marketing services that specifically optimize email campaigns for mobile.
4. Figure out the best sender name to be used.
The sender name is important to an email that many businesses fail to focus on. Some people open emails when they see a person’s name, while others open if they see it is from a company. Find out what name is ‘clickable’ by sending out sample campaigns with different sender names as a test.
5. Make use of trigger emails.
Trigger emails are emails that are automatically sent based on a user’s actions on the website. For example, a user was casually adding items onto their shopping cart but decided not to complete their purchase. You can send out an automated email instead that includes a quick link bank to the shopping cart, and perhaps a free shipping code. Trigger emails like this are powerful and can save a lot of missed sales opportunities.
It might be time to reevaluate your email marketing strategies. Find excellent digital marketing services for a successful email marketing campaign this 2021.