Heating Ventilation and Air Conditioning is a $119 billion industry in the United States, consisting of approximately 111,574 companies. Considering this number, you will surely think that HVAC is a crowded and competitive industry. If you own or manage an HVAC business, you will realize that for your company to stay afloat, you need a…
The market of the modern era is no longer fixed on the physical world. Digital technology has made possible the existence of a digital world where most people converge, and they are also easier to reach if you’re using the right strategy. As an operator of an auto repair business, you would want customers…
Content is king! It’s the most popular slogan in the internet in the late 90s which remains true up to this day. Producing informative and quality content is one of the best ways to attract an audience, get them engaged, and win its loyalty. It is one of the best resources you can utilize…
A few months back, we released an article about the essential attributes of an effective website. It was quite a revelation then, but now we’ve realized that Google is trying to ask for more for the benefit of your consumers. Google’s newly launched Page Experience Update is the whistle that signals the confirmation of Core…
Search Engine Optimization (SEO) used to be just about keywords, a set of words or phrases typed into search engines. The basic SEO strategy went like this: Find the right keywords, and then sprinkle these keywords in all of your site’s content so people can easily find them. Keywords used to be the foundation of…
As an operator of a private investigator agency, traffic to your website and reaching more leads is one of your primary concerns. As such, and like most businesses in this era, search engine optimization is a very important aspect of your business. In this age of information technology, having an online platform can greatly help…
If you want to know how popular Google Chrome is in the real and virtual world, think about two billion people that are actively using it as you read this line. There are many factors that make Chrome popular. But if you will dig deeper for one good reason why many people from different races…
In the age of information technology, people who need information about a subject, product, service or idea run to the internet for answers. Gone are the days of the encyclopedia and yellow pages because the world wide web has made information easily available to everyone. The same is true with lawyers and law firms these…
If you own a business website, it is time for you to consider another trip to the drawing board to re-evaluate your content marketing and search engine optimization strategies. Add to it the ever changing search engine policies and the presence of algorithm updates and you will see that it is important to understand new…
The months of September and October are the best times you need to make your business website SEO ready for the holidays which officially starts during Thanksgiving Day. This enables your target customers to find your business and really contribute to your online exposure. This can be translated into traffic, conversions then sales. Thanksgiving, being…