If you own a business website, it is time for you to consider another trip to the drawing board to re-evaluate your content marketing and search engine optimization strategies. Add to it the ever changing search engine policies and the presence of algorithm updates and you will see that it is important to understand new white hat SEO strategies in order to keep up with the digital marketing challenge.
In order to have a fighting chance in the tightening race to the top of search engine results pages, it is important for you, the website owner, to be updated with the latest trends in SEO. With the help of a capable SEO agency in Florida you’ll be able to improve your site’s rankings and enhance your online exposure to your target market.
You must be able to implement new SEO tactics in 2020 that can help to make your presence felt in the virtual market. Here are the SEO strategies with the highest potential to give your business a lead in the 2020 digital marketing race:
Target Position “0”
This refers to the snippets that Google displays above the no. 1 organic result. Also called featured snippets, these are content from a website that provide a clear answer to a query people type in the search box. Featured snippets are considered the most engaging of search engine results. As a matter of fact, they are the source of 54.68% of clicks from Google.
Your site can reach this position by having content that’s able to provide the best answer to common questions in your niche.
Leverage the Power of Influencers
While ads help to keep people aware of your brand, many internet enthusiasts actually prefer information from someone they trust. Authentic reviews and recommendations from people with knowledge and authority over a particular niche have become popular, and continue to rise in popularity in 2020.
If you are wondering how influencer marketing became relevant to SEO, you should take notice that working with an influencer is an effective way to extend the reach of your content to real people. It drives organic content to your website and provides your site with valuable backlinks which are an important ranking factor.
To get your desired results, be sure to work with influencers whose niche is relevant to your business and target customers. If you can find one with a strong digital presence, you’re hitting a gold mine.
Appreciate the Importance of Website Security
User safety is something that seems unrelated to SEO. While it is not a popular sentiment among users in general, people who are conscious of their security have the tendency to leave your site quickly once they realize it is not secure. Some users who notice a “Not Secure” warning on your address bar may decide not to proceed to your page at all. This can result in loss of possible traffic or high bounce rates which are important ranking factors.
Keep your website secure by using the HTTPS protocol for your website. It is a guarantee from Google that your website is using a secure connection and no one is spying on them through their browser. A proficient Florida SEO company can help to make your website secure and safe for your visitors.
Optimize your Site for Voice Search
Voice search became popular because of smartphones. Because of its ability to connect to the internet on the go, a majority of smartphone owners use their phones to browse for internet information or connect to friends on social media.
As a website owner and online marketer, you must know how to optimize your website for voice search. Incorporating conversational searches to your SEO strategy can help you to generate organic traffic for your website. Voice search is on its way to become a trend in 2020 where it is expected to contribute to more than 50% of all internet searches.
Give Emphasis to Satisfactory Mobile User Experience
Given the number of people that access the internet through their mobile devices, you must accept the fact that your website needs to be optimized for mobile. If you don’t do it, you may not be able to maximize your connection to your target market.
But having a mobile website isn’t enough to make your audience engage with you. Your mobile website must be fast, engaging, easy to navigate, easy to read, and able to deliver what your audience is looking for. It is called mobile user experience. It is the summary of what people look for in a website. Make this happen for your website with the assistance of a trustworthy SEO agency in Florida.
According to Google, 6 out of 10 people prefer to watch online videos over traditional TV shows.
With their capability to be played anywhere the internet is accessible, more and more people are watching videos with their smartphones. For this reason, you should make videos a part of your business website not just because they are popular but because they convey information with less hassle to the user especially if they are using hand held gadgets like smartphones.
Take note that posting videos is not enough to attract visitors to your website. You also need to optimize them for SEO to enable users to find them easily online. By using strategic keywords, good descriptions and engaging headlines, your videos will be able reach a good number of prospective customers.
Content is Still King
While ads do help in promoting your brand and driving traffic and possible sales for your business, they require more in terms of investment. Unfortunately, they offer no guarantee of response from the audience.
With that said, it is always safe to exert extra effort in creating high-quality content – even if you spend some money on digital ads. This approach might seem a little old school but it is not outdated as an SEO strategy.
Deliver an Excellent Digital Experience
You may have published nothing less than excellent content on your site, but it can become useless if your site isn’t fast enough to load at expected lengths of time. The diminishing attention span of users can compel them to abandon websites that take more than five seconds to load. When this happens, it is imperative for you to contact an experienced Florida SEO company to enhance your site’s performance and structure.
Enhance your website’s efficiency, engagement factor and ROI in 2020. Contact Muzeum Marketing at (303) 466-3055.