The holiday season is just around the corner. It is the time when people are in the mood to spend their money to buy goods for themselves and their loved ones. This results in competition among retailers who try to outdo one another to attract consumer interest. The most common strategy involves offering large discounts. But since every seller is doing it, it is really getting difficult for you to get noticed if it is the only strategy you apply.
In order to make an edge in the marketing arena this holiday season, it is important for you to devise a strategy that can take you a couple of steps ahead of the rest. One of the best marketing strategies you can do this season is to adopt mobile marketing campaigns in your business. Here are are some quick facts that should tell us why:
- Over 230 million or 77% of U.S. consumers are smartphone owners
- About 100 million U.S. consumers own tblets
- 79% of smartphone users have used their mobile device to purchase online from May 2019 to October 2019
- Nearly 40% of all online purchases during the 2018 holidays were transacted via smartphone
The above figures clearly show the smartphone’s likelihood of dominating retail transactions. It’s ability to allow users to purchase on the go makes it a very viable purchasing tool. As a retailer, you should use mobile marketing to get a good share of the holiday market. Here are practical mobile marketing strategies you can apply to to boost your holiday sales:
Start Marketing before the Holidays
The holiday season starts during the Thanksgiving week. It’s also marks the (though unwritten) beginning of the holiday sales season. The first thing you need to do to market effectively to mobile users is to make sure that your website is mobile-friendly. Next, you need to develop an app that allows consumers to browse through your products and make a purchase. You can accomplish all these with the hep of an experienced web development team or mobile marketing company.
Start marketing this early by promoting your app on social channels.
- This will inform your followers and targeted customers of your holiday offerings.
- It enables interested individuals to download your app prior to the peak season.
- It gives you the opportunity to engage with buyers who want to shop earlier to avoid the holiday rush.
Make Holiday-Themed Push Notifications
Once your targeted customers have downloaded your app, you can already use push notifications to make them aware of our holiday offerings. As we all know, many people race with time during the holidays. A lot of consumers can become desperate with their purchases because of looming deadlines.
This is where your push notifications will come to your customers’ rescue. This will give them the capability to browse your offerings right on their personal mobile device. It’s a win-win situation for your customer and your brand.
You may seek help from a capable digital marketing company to have you push notifications done.
Engage with Prospects via In-App Notifications
Results of a study conducted by Compuware Corporation suggests that 85% of shoppers prefer to purchase using the retailer’s app than their mobile website. Moreover, the conversion rates on apps was found to be 120% higher on mobile apps than on mobile optimized or desktop-ran websites. You should take advantage of this opportunity. Make sure that you have a mobile app that’s able to capture the interest of your target market.
Focus on Creating a Pleasant User Experience
The purpose behind your marketing efforts is to find customers. It’s the reason why you want to engage with mobile users. Keep them interested with your offerings by giving them satisfactory user experience. One of the most common causes of poor U/X are websites that are not optimized for mobile. Hence, you must make sure that your website is fast-loading, easy to navigate, runs well on mobile devices, and devoid of broken links. Let a good mobile marketing company run an audit of your website to make sure it is optimized for mobile.
Test the Effectiveness of Your Mobile Marketing
Tests are often conducted to obtain metrics of how a marketing strategy for desktop performs. But as far as mobile marketing is concerned, nothing substantial has been done yet to test it.
Since almost 40% of retail sales are transacted via mobile devices, you must be sure, to test different aspects of your mobile marketing to see which strategy sells the best. Implement an A/B testiing to determine which parts of your mobile campaigns work better than others.
Always remember that even a campaign that was tested to work on desktop may not work for mobile. You must always test all your strategies to be sure they’re able to deliver what you need. Most importantly, you should be able to figure out what your mobile audience wants so that you can make an adjustment on your campaign based on their expectations.
Thanksgiving, Black Friday and Cyber Monday have come and gone. This means that the holiday season has officially started. If you haven’t started your campaign for the holidays yet, it’s high time for you to start now. It’s not yet too late. Jut be sure to develop a mobile marketing campaign with a high probability of attracting customers. This enables you to make up for the days that are gone. Make it possible by utilizing the expertise of an experienced digital marketing company. They are the ones who know the strategies that work.