Content is king! It’s the most popular slogan in the internet in the late 90s which remains true up to this day.
Producing informative and quality content is one of the best ways to attract an audience, get them engaged, and win its loyalty. It is one of the best resources you can utilize to raise awareness, offer solutions, and achieve your goals as a business and as a brand. More often than not, seeking help from professional providers of search engine optimization services is the most convenient way to do it.
There are many different types and forms of content. Yet producing each one of them seriously needs effort, time, dedication, and a keen sense to know what your audience wants.
A good understanding of which content resonates with your audience is an essential skill you must develop to keep your website on the right track. It’s a complicated task but there’s a new tool that can help to make it simpler for you. It’s called Search Console Insights.
According to Google, Search Console Insights is a “new experience” that combines data from Google’s Search Console and Google Analytics, and it’s main goal is to make it easier for you to understand and perceive how your content fared in the digital market. Google is set to roll out this new experience in the near future, and it’s going to benefit Search Console users. Many providers of professional SEO services like Muzeum Marketing are ready to help you make it work on your website
To give you an overview of what this new experience can do, here’s what the new experience can tell you about:
1.Your trending and best performing pieces of content
2.The factors that led to the discovery of your content across the internet
3. Information people search for on Google before visiting your content
4. The articles or content that refer users to your website
How To Access Search Console Insights
To access Search Console Insights, you need to have access to a property on Search Console. Add a property if you haven’t done so yet. Once it’s done, select Search Console Insights which is located at the top of the overview page of the Search Console. You may bookmark the page to get direct access from any window anytime you want.
If you are not a Google Analytics user, you can still use Search Console Insights but you may not be able to take advantage of its maximum potential. In order to get the best insights about your content and to maximize the experience, associate or link your GA property with your Search Console property.
It is also important to note that since Search Console Insights is still in its initial stages, for now it is only able to support Google Analytics’ Universal Analytics properties. According to Google, they’re currently working to enable Search Console Insights to support Google Analytics 4.
The Search Console Insights is Google’s expression of care and concern for the content ecosystem, as well as its appreciation to the web development community that keeps the cyberworld useful and interesting. Google is optimistic that in time, the Search Console Insights will be able to help content creators achieve their goals.
Ways to Improve Your Content with Search Console Insights
1. Improve Your Internal Linking Strategy
Use Search Console Insights to identify your most popular content and generate a report about it. It allows you to find out which pages or blog posts generate a good amount of traffic. Use this data as your basis for building a more effective internal linking network for your website.
To make it work for you, do an update of your high-performing content or blog and include a little more topic-related internal links. It can help to funnel more organic traffic to your website.
2. Post New Content Related to Top-Performing Posts
Search Console Insight’s ability to identify and reveal topics that resonate well with your audience can help you determine which subject matter and blog format is well-liked by your audience. Use it as a basis for creating fresh, related content to give your audience more of what they want.
3. Optimize Your Content with Popular Keywords
The report generated by Search Console Insights allows you to see how visitors found your website as well as the keywords they use to search for the information you provide. But since GSI is able to provide only a few of your top keywords, you need to use Google Analytics to check or generate a report at Acquisition > Search Console > Queries.
After checking your Google Search report and noting down your most used keywords in search queries, update the pages that use them and try to optimize them further by adding more quality information and images that match users’ search intent.
You may also find more effective keywords to improve your site’s potential. Make it possible with efficient keyword research from a trusted provider of professional SEO services.
4. Reach Out to Referring Websites
Undeniably, referring websites do help to make your website more visible on the web. Their link to your website serves as a vote of confidence that your information is reliable. You should take it as an opportunity to reach out to them and thank them for the favor. That act could create a spark that will be the beginning of a relationship that’s beneficial for both of you.
5. Identify Your Best Social Media Channels
All social media platforms are intended to connect you to its network of users, but not all of them can equally deliver the same results you want for your business. Some platforms do work well for some businesses, but fail miserably on others.
To identify social media channels that are effectively driving traffic to your website, check your social media report. It can give you valuable information such as the platform that’s giving you the most traffic and which of them is sending visitors that spend a lot of time on your pages.
6. Identify Less Engaging Content
By looking at the most popular content report, you’ll be able to spot not only your pages that excel but your content that are performing poorly as well.
To determine which pages are performing poorly, look for posts or pages whose number of views are high but their average page view duration are low. It is a good indication of an underperforming page or content.
Optimize underperforming content by checking your core web vitals. Do this to make sure that your website isn’t causing bad user experience due to poor loading speed, mobile-first indexing, and other issues. If the results are acceptable, look into your on-page SEO to make sure that you are giving content that matches users’ search intent.
More than we can ever know, Google is dedicating a great amount of effort, time and resources to make sure that its users and consumers, which comprises more than 90% of the world’s population, will get the best they can get from the internet in terms of information and user experience. It’s the very reason why the giant search engine is continually upgrading its digital technology.
As a business website owner, you should take advantage of Google’s digital tools like the Search Console Insights advances by implementing them on your website. They can really help to make a lot of things happen for your business.
Make it easier for you with the help of Muzeum Marketing. We are a professional SEO services provider with years of experience in digital marketing technology.
Call us at (321) 341-9090.