Lyle is the Social Media Director of Muzeum. He is passionate in building engaging digital communities. He specializes in developing creative strategies that elevate brand presence and foster meaningful connections with audiences. With a keen eye for trends and analytics, Lyle consistently drives impactful social media campaigns.
The social media world is always evolving and changing. It’s a struggle for some businesses to keep up with the latest social media trends to keep them relevant to their target audience. The dreaded 2020 is about to end, and there’s no better time to take a look at the social media trends that will…
We have seen the rapid growth and change in major social platforms in 2020 to meet the rising demand of users during the pandemic. According to a GlobalWebIndex survey, there was a rise in social media usage during the COVID-19 pandemic. With so many people stuck at home during the lockdown, social media marketing specialists had…
After the Halloween, you should get your plans ready for the another marketing opportunity – the Thanksgiving holiday. As you might have anticipated, your competitors should be eyeing the same audience you are targeting at this point in time. You must secure a place for your business in the minds of your targeted customers this…
It’s October and once again, people are looking forward to a great pre-Christmas holiday – the Halloween. Despite the COVID-19 scare that haunts not only the U.S. but the entire world, most American families are excited and willing to celebrate Halloween. In fact, results of a survey conducted by Proper Insights & Analytics for…
Halloween is getting closer. As we all know, people all over the world celebrate it to honor the memory and souls of their departed loved ones. It is one of the most celebrated holidays not only in the U.S. but in the entire world. Many Americans celebrate the Halloween with parties, foods on the table,…
The use of videos as a marketing strategy has become popular in the last decade. It is actually gaining attention from businesses of different types and sizes. Its rise in popularity can be attributed to its capability to engage easily with prospects and customers across different platforms. Even small businesses can benefit from video marketing…
The use of hashtags on social media is popular not only among online marketers but with anyone who wants to have certain terms categorized and easily searchable. Clicking on a hashtag prompts social media platforms like Twitter, Facebook, LinkedIn and Instagram to take you to a page that displays all the posts that use the…
For modern computer and internet users, using browser extensions is a way to do things easier and faster. Extensions are small software yet extremely useful programs that help you enjoy a customized browsing experience. Chrome users who don’t leverage the power of browser extensions find their tasks a bit more complicated. They miss the extensions’…
It’s easy to get lost to the likes and hearts of your fiends on social media that you could forget to check the current direction of your social media marketing goals. Because opportunities on most social media platforms could change quickly, it is imperative for you to keep track of your current marketing strategies. It…
It is not unusual for owners of small businesses to hear the importance of marketing on social media and developing a plan to make it happen. Well, it is something you should seriously consider. Social media is currently having a huge influence in the market and using it as a platform for one of your…