As you may have seen, the typical marketing and non-marketing ads are a world apart as they are completely different. If you look closer, the most basic difference you will notice is in the goals. The goals of ecommerce or for-profit organizations are very obvious and straightforward but for nonprofits, their marketing goals which are…
In case you missed it, marketing videos play a big role in the modern real estate business. This is triggered by contributing factors such as the majority of consumers are millennials, and millennials comprise a huge percentage of homebuyers in this generation. It should be the reason why 73% of vendors prefer agencies that utilize…
The present world we live in is entirely different from what we had a few decades back. Before, we can have a great time watching TV or listening to our favorite radio program, and believe all those celebrity-promoted ads partly because that was all we had. But now that we are in the digital world,…
All eCommerce websites consider ranking at the top of search engines a primary objective. Making your business visible to searchers is easy with paid search or PPC, but it has a cost you may not find sustainable in the long term. Topping that search result organically really offers lots of advantages to the online marketer,…
Search engines, who take upon their shoulders the responsibility of providing people with information about topics based on queries they provided in their search box, are facing a problem called duplicate content. It is a type of content that appears on multiple websites across the web. Duplicate content can really trigger a problem because it…
The growing presence of generation Z is clearly making an impact not only in our current society but in the marketing industry. Their spending power which is estimated at $143 billion is something modern marketers should seriously consider because it does have a huge influence on the present global economy. What is Generation Z Just…
Enacted in 1998, Section 508, was an amendment to the United States Workforce Rehabilitation Act of 1973. It requires federal government websites and all information technology to be safe and accessible for people with different kinds of disabilities, such as: Visual (blindness, low vision, lack of color perception) Auditory (hard of hearing, deafness) Motor (limited…
As a business website owner, has the thought of making your own website capable of catering to your consumers’ search queries or answering their questions directly from your website ever got into your mind? It has become a reality now with Yext Answers, and as Colorado digital marketing specialists, we see it as good news…
Yoga is a spiritual discipline practiced by the people of ancient India. Because of its benefits to the mind and body, it was adopted by people of the west and the modern world. Today, yoga has grown immensely that it has become a $12 billion industry in the U.S. It is catering to an estimated…
Craft beer brewing is a thriving industry. It is a booming market that is expected to grow into a $502 billion industry by 2025. While beer remains as one of the most popular beverages in the U.S. and around the world, a lot of breweries have surfaced to claim a place in the market. This…