For serious business operators, digital marketing plays a major role in reaching a wide customer base. But it can involve costs that might be too high for your small or medium-sized enterprise. Isn’t that a problem already?
But don’t be discouraged just yet. If you are determined to be seen in the market, you can do so with several cost-effective tools and methods that can help to make your business more searchable online without breaking your bank.
1. Assess Your SEO
Your first task towards achieving a budget-friendly online marketing system would be to evaluate your current search engine optimization (SEO) process. You should know how your current SEO works to see what aspects of your digital marketing are working and which are not. With the help of free online SEO tools, you’ll discover your digital marketing strengths and weaknesses, i.e. which of your keywords are ranked high in Google, the number of backlinks you have earned, your bounce rate, etc. From here, you can start to focus on the processes that you should continue and those that need to be stopped or replaced.
2. Do More Keyword Research
Keyword research is an indispensable aspect of online marketing – even for business websites that have been online for a long time. It’s one of the few ways to stay on top of search results.
To do this, you can use Google Adwords. It has an efficient Keyword Planner Tool that can help you research relevant keywords your business can rank for.
3. Start a blog
Many people read blogs to discover insights or find solutions to their pain points. It is one of the most trusted online resources according to research. There are several blogging platforms on the web and WordPress is one of them. According to their website, more than 400 million people read almost 24 billion blog posts on the WordPress platform each month. With that said, you should consider a blog as a part of your content management system and have it updated regularly not only for the search engines but for your audience.
You may seek the assistance of a trusted digital marketing agency for this. It will allow you to focus on the other important aspects of your business.
4. Join a Facebook Group or Create One
Several marketers are not quite convinced by the marketing power of Facebook Groups. But contrary to what they think, posts that are published on Facebook Groups do make a difference if your content catches the interest of your audience. Posting engaging content helps to drive traffic to your website. It will improve your potential to garner sales.
5. Participate in Forums
Online forums are pages that allow members to interact and discuss ideas, problems, and solutions surrounding a particular niche or topic. You should participate in these group discussions and share your expertise as a thought leader with other members. It is where you can spread the word about your brand and make its presence felt to potential customers.
6. Comment on Relevant Blogs
Another way to showcase your expertise and authority, and promote your content in the process is by posting comments on relevant blogs. It is also a way to get backlinks and networking opportunities.
When making comments, be sure to provide insights that complement the author’s views or ideas, and leave a link to your blog for readers to follow through.
7. Consider Email Marketing
Of course, the first thing you need to do to start your email marketing is to build an email list. Most small businesses do not adopt this marketing strategy simply because they haven’t seen its real value in the digital marketing world.
Contrary to what many startups and novice entrepreneurs think, email marketing is an excellent and cost-effective lead generation channel. It has the potential to give you an ROI of $44 for every dollar you spend on your email marketing campaign. Email marketing is found to be more effective than Facebook, Instagram, and other social media marketing outfits, and it has amazing click-through rates.
8. Post Craigslist Ads
If you have doubts about posting your brand on Craigslist, here’s a fact you must know. Craigslist is visited by almost 600 million people each month. While this number can be divided into groups based on people’s areas of interest and location, each component is still a huge market.
Try posting a basic Craigslist ad to see how it can help to improve your sales at a lesser overhead cost.
9. Use Facebook Live
Live video streaming especially on social media sites like Facebook is currently gaining ground as a marketing strategy. According to a study, 85% of consumers declare that watching videos from brands has formed a huge part of their buying decisions.
By utilizing Facebook Live, you’re not only showcasing your brand but encouraging engagement which can lead to additional visibility and possible sales.
10 . Stay Visible on Social Media
Being active on social media enhances your visibility. It helps to develop and strengthen your relationship not only with people on your network but to the friends of your followers. It allows you to post helpful content and leave links to your website to drive traffic and leads. These are opportunities that are too good to disregard.
To make it work effectively, there’s a rule that you need to observe with care:
Always provide value to your interactions and in your posts, and fulfill the promises you make to your audience. This will make you earn if not win the trust of customers and prospects which is a primary goal of all marketing campaigns.
Click here 15 Google Chrome Extensions for Effective Social Media Engagement.
11. Create a Business Profile on Google My Business
In case you missed it, GMB is a free listing for your business on the internet’s biggest search engine. It can make your business visible to millions of potential customers at no cost.
With GMB, you can give your potential clients easy access to important business information such as your website’s URL, contact number, hours of operation, customer review ratings, and many more. It also allows you to post promotional content for free.
You must try GMB because it can make things happen for your business. Have your business listed on this platform with the help of an experienced digital marketing agency in your area.
Your GMB listing gives potential clients easy access to your hours of operation, phone number, website, and directions with a click of a button—all at no cost to you. If you are just starting out on your business or operating on a shoestring, every dollar is important. For sure, having a free marketing resource like GMB can certainly help to direct your resources to other important facets of your operations.
Whatever endeavor is keeping you busy at some point in your life, costing is always a primary concern and factor. In marketing, costing refers to an essential investment, but you need to keep it low to ensure a better ROI. Do it for your business with professional help from Muzeum Marketing, a trusted Colorado digital marketing service.