The Internet has been a major boon to marketers, allowing them to engage with their clients in new and exciting ways. It has also altered the way they operate since they have had to learn how to utilize search engines and social networking sites. Because the internet is here to stay, marketers must keep up with all of the developments that occur online. This post will go over some digital marketing trends for 2022 as well as the reasons why you should partner with a digital marketing agency such as Colorado Digital Marketing Services, so you can prepare your company for what is ahead.
1. Optimization powered by Artificial Intelligence (AI)
As the excitement surrounding Artificial Intelligence (AI) has grown, businesses have been scurrying to showcase how their goods and services incorporate AI. This is the technology that powers numerous services, including content generation, chatbots, and search engines, and it has grown in popularity since the COVID-19 pandemic began.
Chatbot marketing is a method of promoting products and services via the use of a chatbot — a computer program that conducts discussions with customers based on a planned scenario or with the assistance of artificial intelligence (AI)—to provide automated human-like communications to website users or any platform in real-time. With dynamic conversational capabilities, chatbots for marketing are becoming an exceptionally useful marketing tool for businesses to boost customer engagement and qualify leads.
2. Video Marketing
Video marketing is the use of videos to promote and inform people about your product or service. It increases interaction on your digital and social platforms, educates your audience, and allows you to reach out to them in new ways.
According to Biteable, 60 percent of businesses use video as a marketing tool, 61 percent of marketers see video as a very important or extremely important part of their strategy, 74 percent believe video has a higher return on investment than static imagery, and 52 percent believe video helps them build trust with potential customers.
3. The power of social media stories
Everyone likes the idea of social media Stories—posts that are removed after 24 hours. Snapchat was the first company to introduce the notion of ‘Stories’, followed by Instagram and Facebook, and later, YouTube, LinkedIn, and Twitter introduced their own ‘Stories’ formats. Despite its simplicity, Stories enable marketers to deliver authentic information and engage on a human level with their established and growing audiences.
Here are some examples of how you may utilize social media Stories to engage with your audience:
- Utilize polls in Instagram Stories.
- Include links in your social media Stories.
- Make use of Snapchat geofilters.
- Include location tags.
- Include references to other brands as well as your fans.
- When developing Stories, experiment with live video.
- With clear call-to-action, you can entice followers to learn more.
4. Social commerce platforms like Instagram and Tiktok
The innovative technique of selling things directly on social media is known as social commerce. The whole purchasing experience, from product discovery and research through the checkout procedure, takes place on a social networking platform such as Instagram and Tiktok.
Instagram has one billion users, and 90% of them already follow active retail companies, with many of them checking these pages on a regular basis. Here’s a list of Instagram selling features you can utilize.
- Livestream Shopping: Live video humanizes your brand through a rich storytelling style, providing customers with an engaging approach to explore and purchase items.
- In-Stream video ads: IGTV advertisements are immersive, mobile-first, and target consumers with high intent and engagement.
- Checkout on Instagram: It is a simple and safe method of selling your things straight on Instagram
- IG Shop Tab Ads: It was created to help customers find and purchase from companies while they are already in the mood to explore.
TikTok isn’t far behind. TikTok Shopping, which allows artists to add a shopping page to their TikTok accounts, will be introduced in the year 2022. The aspect of discovery is part of TikTok’s appeal – everyone and anything has the potential to be discovered on TikTok and reach a large audience, and businesses are no different.
5. Live Streaming
Live broadcasting expands your audience. The internet is a vast expanse of information. A live streaming event allows consumers to participate in an announcement, forum, question and answer session, or any event your company decides to conduct. You can also communicate the tale of your brand more effectively. This allows viewers from home to participate in live streaming events with question and answer sessions.
6. Augmented reality’s potential
Consumer and enterprise Augmented Reality (AR) worldwide head-worn sales will increase from $1.6 billion to over $18 billion, according to ARtillery’s projection research. Similarly, mobile AR global revenue for consumer and commercial apps will nearly quadruple from $6.8 billion to $26 billion by 2025, representing a nearly fourfold increase.
Other corporations, such as IKEA, have released their own AR apps. Their IKEA Place app allows users to photograph a space in their house using a smartphone camera in order to try IKEA’s furniture in it.
7. Predictive Analytics for Improved Marketing Results
Predictive marketing analytics is a kind of advanced analytics that uses large data to forecast future events or outcomes. We may anticipate seeing an increase in the number of predictive analytics tools and apps, such as sophisticated lead scoring, customer segmentation, and personalization, in terms of digital marketing trends. One great example is the Amazon Assistant.
8. Internet of Things Ads
The Internet of Things (IoT) is the notion of linking any device having an on/off switch to the internet. The excitement with which these IoT gadgets are being adopted by the public makes them handier for assisting in advertising.
Every IoT connection or contact provides a competent touchpoint for all marketers. Marketers may use these touchpoints to advertise their products to clients by reaching them at the right moment with the right product. A great example of this is the Blue Label Bottle unveiled in Barcelona.
You cannot accomplish it alone, given the huge need for innovation. Outsourcing to a digital marketing agency relieves you of the burden of client relationship management, allowing you to focus on producing more deliverables. We at Colorado Digital Marketing Services make things easier and more doable—cutting-edge digital solutions that help businesses succeed, and providing a wide range of digital marketing services to businesses, including SEO, Web Design, SMM, Content Marketing, 508 and ADA Compliance, Video Marketing, Graphic Design, Branding, and more.
These digital marketing trends are going to impact your business and you should be ready for them. You can book a consultation with us today to learn more about how we can help you plan, implement, and execute all of the best strategies.