It’s October and once again, and many of us are expecting an event filled with fun and excitement – Halloween, which is observed and celebrated on October 31. The COVID-19 scare and the economic recession do affect some people’s idea of taking part in the celebration. But there are many more, with numbers estimated to…
The first half of 2020 has passed, and your business is still thriving. Congratulations for a job well done. If you have invested in online marketing, mid-year is an ideal time to go back to the drawing board to evaluate your digital marketing efforts. It’s the right time to lay down some tasks and plan…
The COVID-19 pandemic has caused a devastating effect on all the people in the world. It forced businesses to close, economies to crash and filled hospitals to the rim. The pandemic has brought the entire world to a stand still where all we see in the news are images of deserted streets and public places,…
As COVID-19’s contagion continues to rise, it has forced major economies all over the world to declare a lockdown in an effort to stop the movement of coronavirus. The COVID-19 pandemic has forced a lot of changes in market and consumer behaviors. People’s priorities also changed as they have given preference to essential commodities over…
Since the advent of the year 2000, rapid technological changes have taken place which brought about radical developments in certain practices in B2B marketing. People who were exposed to traditional B2B marketing can fully remember that it was typically reliant on two of the most effective methods – direct and outbound marketing. Trade shows, cold…
The holiday season is just around the corner. It is the time when people are in the mood to spend their money to buy goods for themselves and their loved ones. This results in competition among retailers who try to outdo one another to attract consumer interest. The most common strategy involves offering large discounts.…
The advent of Thanksgiving Day is considered by many as the start of the holiday season. As we all know, it is a time for celebrations, gatherings, giving and shopping. But what do these have to do with your HVAC installation, maintenance and repair business? When they’re not spending time shopping or dining out, many…
The 2019 Holiday season is just around the corner. It’s time for the retail industry to prepare for the upcoming shopping season. Digital marketers are busy devising plans to lure shoppers to include their store in the list of stores to visit this year. As an online marketing services company, it is our desire to…
The celebration of Thanksgiving in the U.S. falls on the 28th of November this year. Incidentally, it is also a gateway to the Holiday shopping season, a very important season for those living in and out of the U.S. It’s the season of giving but for marketers and retailers, it’s also a season to get…
If you own a real or virtual store, you certainly want to be a part of the Halloween shopping season! As a matter of fact, more than 60% of marketers say that the right time to start implementing Halloween marketing techniques should be September or early October, according to a survey conducted by the National…