Yoga is a spiritual discipline practiced by the people of ancient India. Because of its benefits to the mind and body, it was adopted by people of the west and the modern world. Today, yoga has grown immensely that it has become a $12 billion industry in the U.S. It is catering to an estimated 36 million American Yoga practitioners and more than forty thousand yoga centers across the country.
It’s a fact. Yoga has become a lucrative business but because of its overwhelming popularity, competition got stiffer and the market became smaller. If you own or manage a yoga school or studio, you should strive to overcome competition by bringing your business closer to the market – and the best way to do it in this age is to keep visible by means of digital marketing.
Yes, a strategic internet marketing for your yoga studio can assure your presence in the digital market. It can establish you as an authority in the subject where people will look up to you and turn to you for information.
To make it possible, you must adopt a few effective internet marketing strategies. You can do these faster with help from professionals like the experts in a digital marketing agency that companies prefer.
1. Build an Attractive Website
Your website works as your virtual store where people go to find useful information about your niche in general and your product or service in particular. While useful content is the most important element of any website, making it beautiful can really help to make it attract traffic which is your main purpose for building that website.
Here are a few things that can help to make your website more attractive:
Use a color scheme that depicts peace. Most people turn to yoga to get relief from stress and experience inner peace. Make your visitors see this the moment they enter your website by choosing a color scheme with a relaxing, calming effect.
Reveal important information about your yoga center. A majority of people visit a website not just to know what yoga is all about but to get important information such as what lessons or services are being offered, the location of your studio, your contact numbers, schedules, etc. You must specify these to give your visitors a good idea of your business. It can also help to minimize your site visitors’ most basic questions.
Post high quality images. Great images catch the eye and capture the interest of site visitors. They work to engage prospects and tickle their desire to learn more.
2. Be Active on Social Media
Social media is a thing that makes people easier to reach no matter where they are in the world. As such, it’s an effective marketing vessel you can use to connect with people who are interested or involved in yoga.
These are some of the most popular social media platforms you can use to make your presence felt online:
Facebook. You can create a Facebook business page to allow Facebook users to like or follow your yoga studio. This should keep them updated on your latest postings. By posting consistently, you have a good chance of increasing your followers and growing your online visibility.
Instagram. It’s a photo-sharing platform that enables your followers to see photos of your yoga classes and other activities.
Pinterest. Creating pinboards on Pinterest allows you to showcase your yoga activities using interesting high-quality photos.
3. Provide High-Quality Content
Content is king is one of the most popular slogans in the digital world. Content comes in many forms including mindfulness, meditation and healthy living blog articles, how-to articles and videos, testimonials, reviews, frequently asked questions and answers, etc.
By posting useful and informative content for free, you will earn the trust of your audience and convince them that you know what you are talking about. This will also establish your authority on the subject – an element that can help to expand your reach and customer base.
You can work with an experienced professional like the specialists in internet marketing that business owners prefer in order to make this task easier for you.
4. Track Your Progress
In online marketing, you will have no way of knowing how you fared in your campaigns unless you use the right tools to track your progress. Some of the things you need to know include;
- The search terms that bring people to your website
- The amount of time visitors spend on your website
- Other sites your visitors are also visiting
- Whether traffic to your website is increasing or decreasing over time
By using tools like Google Analytics, you will be able to find answers to these and more questions. They also work to identify your site’s strengths and keep yourself aware of factors that contribute to the increase of bounce rates.
5. Optimize Your Site for Mobile
Did you know that mobile users is an emerging market which is presently the target of current marketing campaigns? With 275.66 million smartphone users in the U.S., the smartphone user is indeed a huge market.
If you are not considering the mobile audience as part of your target market, you’re really losing a lot of business opportunities. Many people are now using their mobile devices to engage in social media, visit websites, or make online transactions.
You should optimize your website for mobile to allow it to easily cater to the needs of your target audience. You should also give your site visitors an option to book directly from their smartphone. This will give customers a great user experience which is an important element of digital marketing.
6. Consider Paid Marketing or PPC Advertising
Paid online marketing requires some financial backing, but it is one of best ways to drive traffic and possible conversions. You only need to invest wisely in various paid platforms such as Facebook Ads, Google Ads, Twitter Ads, etc. This can really help you to connect to your targeted demographics and generate revenue.
7. Hire a Professional
When you talk about enhancing online visibility and driving more traffic to a website, nothing can do it better than experienced digital marketing specialists.
While they have different levels of skills and specialties, hiring a company with vast experience in internet marketing and web design can really do wonders for your marketing campaigns. It’s our forte because we are a team of experts in internet marketing that entrepreneurs trust.
If you outsource your digital marketing to dedicated pros, you’ll be able implement your marketing strategies quickly and get excellent results.
Even with the rising popularity of yoga, still there’s no guarantee that you can make it successful as a business because of competition. But you can make it easier for you with professional help from experts. We specialize in search engine marketing and web design. We’re a team of professionals in digital marketing that business owners have trusted for years.