Thanksgiving and the holiday season are approaching. As an operator of a business website, for sure you would want to take some of the huge traffic that the holiday season is anticipated to bring. Hence, it is expected of you to use all possible means to get the engagement you need in order to achieve…
The Halloween marks the start of the holiday season each year. According to the National Retail Federation, the estimated spending for the 2019 Halloween in the U.S. is expected to reach $8.8 billion with nearly 158 million people taking part in various Halloween activities. This means good business for brick and mortar stores and online…
Any business should treat their branding with the importance it deserves as the face of your company. From a marketing perspective, a brand is the sum of all experiences people have with a particular company or business. Brand imaging on the other hand conveys what your business does to build its credibility and earn the…
The influence of social media in the digital world has grown exponentially over the past few years. It has evolved from being a platform that connects people, into a digital market and marketing machine. Almost all brands today are involved in social media in one way or another. The question is – are they actually…
On June 18, 2019, Facebook and its 27 partner companies announced their plan to launch Libra, a digital currency called they intend to become a standard digital currency in the world. The giant social media platform also said that they intend to launch Libra by the first half of the year 2020. Libra is a…
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LinkedIn is a flourishing community of over 500 million members all over the world and it continues to grow with over 100,000 new members every day. More than 20% of LinkedIn users are senior-level decision makers and influencers, and because it is basically designed as a networking platform for professionals, the site has made it…
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LinkedIn is a social network designed specifically for the professional and business community. It allows registered members to keep a list of online professional contacts the same way you add “friends” on Facebook. Additionally, this platform also allows members to connect with people who can be potential employers or business partners. Like Facebook, LinkedIn requires…
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If your business is struggling to gain visibility, or if you believe that you’re just a tiny speck in the market compared to your competitors, it’s easy to become discouraged. There are lots of ways however to boost the visibility of your business! A good place to start is by marketing your business on Facebook…
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Business is a world of competition. It is not unusual for companies to try to outdo each other in order to attract the market. One of the things modern businesses do to win market share is build a business website and market their goods or services online by means of social media and other online…
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Social networks are one of the most important factors the majority of car buyers consider when choosing a dealership to visit according to a recent study conducted by Digital Air Strike, a leading consumer engagement and digital retailing company. Results of the study also found that: Internet research, social media, and customer review sites are…
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