Any business should treat their branding with the importance it deserves as the face of your company.
From a marketing perspective, a brand is the sum of all experiences people have with a particular company or business. Brand imaging on the other hand conveys what your business does to build its credibility and earn the trust of consumers and the community. It encompasses everything from your company’s logo to its core values.
Branding makes your business known to your market. A Colorado SEO company summarizes branding as the key to establishing a solid customer base which is an essential element in every company’s success.
Here are 7 essential elements that contribute towards a successful branding execution:
Target Market Identification and Understanding
Before you decide to embark on any branding activity, you should first identify the market your business is engaged in. Additionally, you also need to know your competitors and understand the general profile of your target audience in terms of demographics. This can help you to understand their concerns. Furthermore, you should create a brand persona to establish a connection with existing and potential customers and introduce your brand as a solution to their problems. Just make sure that your branding declarations are all true, otherwise your brand could lose credibility.
Unique Personality and Voice
A brand persona is supposed to be unique by default. Once you already have that persona to represent your brand, you must give it a unique identity and voice that makes it identifiable with your product.
You’ll be able to determine your brand’s identity and voice by providing definite answers to these questions:
- What does your brand stand for?
- What do you expect people to say about your brand?
Once you have established solid answers to these questions, you are ready to position yourself as a brand and establish unique selling points such as:
- Who you are
- What you do
- Who your target market is
Make your brand easily identifiable by having its personality and voice reflected in your company logo, taglines, communications, and campaigns. Personify your brand. With the help of a capable brand marketing firm you will be able to identify and develop the qualities you want your brand to exude.
Strong Online Presence
Establish consistent online visibility by being active on different social media platforms that your target audience frequently spends time on.
Whatever your method of building your brand, whether you are publishing blog posts or posting on social media, be sure to be consistent in your portrayal of your brand’s image on all channels. Consistency is essential because it creates familiarity which leads to trust. These are valuable attributes that develop into brand loyalty.
Superb Customer Experience
When people tell stories about you as a brand, they usually base it on their own experience. So if you want people to talk about your brand positively, you must give them a great experience they’ll be proud to tell people about. A great customer experience usually starts with exceptional customer service.
Visibility is an important aspect of brand building especially in the age of information technology. One of the best ways to make your brand visible is to implement influencer marketing campaigns.
As their name implies, influencers play a big role in every company’s efforts to establish, promote and proclaim its products as an answer to a particular need. Through their reviews or testimonials, influencers have a way of convincing their audience to engage with your product.
For an influencer campaign to be effective, you need to find the right influencers for your products. This means working with people whose blogs or social media image is relevant to your brand. For example, if you want to endorse beauty products, you should work with influencers who are known and respected in the field of cosmetology, beauty enhancement and fashion. There’s a lot of free tools that can help you find people who have a big influence on the niche you are engaged in.
Know what the top players in your niche are doing to make their brand stand out in the market. This can give you an idea of what you need to do to make your business more visible. You don’t need to imitate what the big players in your niche are doing, you just need to understand how they are accomplishing their branding goals and learn from their endeavors. There should be very good reasons why a certain brand stands out. You should discover those and apply them in your own branding approach. To do this effectively, there are certain things you need to know:
- The names of your main competitors
- The quality of your competitors’ products/services
- Your competitor’s mission statement
- The reviews your top competitors get from customers
- Your competitors’ online and offline marketing efforts
Integration of Your Brand with Company Beliefs and Values
Branding isn’t just about promoting or advertising your brand. It involves creating an image that is visible and reflected in your products. Your brand is a reflection of your company’s culture, beliefs and values. It should portray an image you want it identified with, and it should show not only in your tagline or logo but also in your employees’ interactions with the market.
Let an effective brand marketing firm establish your brand and make your business more visible. Let Muzeum Marketing do it for you! We are a trusted Colorado SEO firm with years of branding experience.
Call us at (303) 466-3055.