Commercial real estate construction is at an all-time high as infrastructure is needed to sustain a variety of growing industries. Similarly, the demand for new home construction is also high. Because the roofing belongs to the construction industry, you can expect an increase in demand for roofing services. And with the increasing demand for roofing services in the US, roofers must level up their marketing strategies, particularly on social media. Hiring a social media marketing Florida company like Muzeum can also help roofers attract more customers.
Here are five social media marketing tips for roofers.
Showcase your best pictures and videos of every roofing project you have completed
Roofing contractors can gain more interest if you show all the best and unique projects you have completed. Potential customers can see your work and the quality of your services. They will also get the chance to see what they can look forward to if they hire you. For instance, if you install solar panels on a roof, you can then use these pictures and videos as social media posts with an accompanying caption that is creative and catchy. Muzeum, a social media marketing Florida company, can help you utilize these photos and videos in your social media campaigns.
Utilize platforms like Tiktok to create catchy and educational content
It’s important to stay in the minds of your target audience. For roofers, this means creating educational content that is easy to understand and can be easily shared on popular social media platforms today such as Tiktok. A simple video that shows how to properly install and maintain a roof is one way of doing this. You can also create a music video that educates people about the different types of roofs available for purchase.
Make sure to use CTA’s
Always publish posts that have a call to action (CTA) to lead your audience to visit your website, share your post, or even simply follow you on other social channels. CTAs are the most important part of your social media marketing campaign. You want to increase all the possibilities that people will take action on your social media posts. A social media management Florida company can help you in producing good content and developing a strategy to improve your social media posts.
Make sure to use hashtags for greater visibility
Hashtags are very useful for increasing your visibility on social media platforms such as Instagram and Tiktok. You should always include hashtags in your posts to make sure that they will be seen by a larger audience.
Get the attention of influencers
Influencers are people who have garnered a large following on social media sites. For roofing companies, you should look for influencers who are interested in doing a review on your service or simply mention the company.
To ensure that you have a successful social media marketing campaign, you should always consider the above tips. Do not hesitate to contact a social media management Florida consultant who can help you create effective social media content for your roofing company.