As you may have seen, the typical marketing and non-marketing ads are a world apart, as they are completely different. If you look closer, the most basic difference you will notice is in the goals. The goals of e-commerce or for-profit organizations are very obvious and straightforward, but for nonprofits, their marketing goals, which are…
For some reason, there are lots of marketing emails that find their way into your inbox. How many of those do you really want to engage with? If you are the sender of those emails, getting the attention of your recipients is a real challenge. An even bigger hurdle would be to get your email…
The growing presence of Generation Z is clearly making an impact not only in our current society but in the marketing industry. Their spending power, which is estimated at $143 billion, is something modern marketers should seriously consider because it does have a huge influence on the present global economy. What Is Generation Z Just…
Enacted in 1998, Section 508 was an amendment to the United States Workforce Rehabilitation Act of 1973. It requires federal government websites and all information technology to be safe and accessible for people with different kinds of disabilities, such as: Visual (blindness, low vision, lack of color perception) Auditory (hard of hearing, deafness) Motor (limited…
As a business website owner, has the thought of making your own website capable of catering to your consumers’ search queries or answering their questions directly from your website ever crossed your mind? It has become a reality now with Yext Answers, and as Colorado digital marketing specialists, we see it as good news for…
Yoga is a spiritual discipline practiced by the people of ancient India. Because of its benefits to the mind and body, it was adopted by people of the West and the modern world. Today, yoga has grown so immensely that it has become a $12 billion industry in the U.S. It is catering to an…
The COVID-19 pandemic has wreaked havoc not only on world health but also on the global economy in its entirety. It has even severely disrupted the governments of the strongest nations. The impact of the coronavirus on businesses has caused drastic changes in our way of life. People’s buying priorities shifted from material things to…