There’s a new social media platform that’s currently making waves among the younger generation called TikTok. It works by allowing users to upload and share bite-sized videos of them lip synching, dancing, or simply talking. Like other social media platforms, TikTok also allows users to browse and interact with videos of other users. To most…
The world is presently confronted with a very serious test as it endures the COVID-19 pandemic. The coronavirus that caused it isn’t just a challenge to human life but a threat to the global economy. It has caused a devastating effect on all businesses and triggered drastic changes in market behavior. As you can see,…
The impact of the COVID-19 outbreak has triggered significant changes in all human endeavors and ways of life. Even business outlooks changed as consumer behavior shifted as the outbreak gained momentum. People stopped visiting malls and switched their focus to grocery stores to buy basic commodities and sanitation products. These changes caused a serious negative…
The COVID-19 or Coronavirus Disease 2019 that broke out in the first quarter of 2020 has created a global pandemonium. After all, who wouldn’t be afraid of an invisible killer virus that can transfer easily from one person to another, and make each person a carrier, and potentially fatal? The fear and panic caused by…
Influencer marketing is a modern marketing method that focuses on using influential people and respected personalities in an industry or niche to drive a brand’s message across to a bigger market. It refers to the act of asking someone with authority or influence to promote your brand or convey your message to the market instead…
Podcasting is the act of creating a pre-recorded digital audio or video file and posting it to a website for download to a computer or mobile device. Podcasts are now a powerful type of content, and podcast production services have become a popular way for companies to create their own podcast. Podcasting may not be…
Hands down, Facebook is the number one social media platform in the world today. It’s astonishing to imagine that what started as a way to make friends stay in touch with one another online can become a platform where people all over the world can connect, communicate, engage, and even do business. Facebook has come…
Valentine’s Day, or the day of hearts and love, is just around the corner. People all over the world are anticipating its arrival because it’s the day appointed for each one of us to profess our heartfelt feelings to people we love. Since Valentine’s Day is a celebration, it’s also a time for people to…
Because of the overwhelming success of videos on almost all aspects of online engagement, it’s not really surprising to see lots of businesses looking into the possibility of using video content as a component of their digital marketing strategy. Video content has really found a special place in the hearts of internet users – this…
With the advancement of mobile technology, many people of all ages and walks of life have become social media buffs. A quickly expanding user base on social media is the main thing that attracts businesses to social media platforms. It is where they can find customers. But since many companies and brands have flocked to…