There’s a new social media platform that’s currently making waves among the younger generation called TikTok. It works by allowing users to upload and share bite-sized videos of them lip synching, dancing or simply talking. Like other social media platforms, TikTok also allows users to browse and interact on videos of other users. To most…
The world is presently confronted with a very serious test as it endures the COVID-19 pandemic. The coronavirus that caused it isn’t just a challenge to human life but a threat to global economy. It has caused a devastating effect on all businesses and triggered drastic changes in market behavior. As you can see, the…
The impact of the COVID-19 outbreak has triggered significant changes on all human endeavors and ways of life. Even business outlooks changed as consumer behavior shifted as the outbreak gains momentum. People stopped visiting malls and switched their focus on grocery stores to buy basic commodities and sanitation products. These changes caused a serious negative…
The COVID 19 or Corona Virus Disease 2019 that broke out in the first quarter of 2020 has created a global pandemonium. After all, who wouldn’t be afraid of an invisible killer virus that can transfer easily from one person to another, and make each person a carrier and potential fatality? The fear and panic…
Influencer marketing is a modern marketing method that focuses on using influential people, and respected personalities in an industry or niche to drive brand’s message across to a bigger market. It refers to the act of asking someone with authority or influence to promote your brand or convey your message to the market instead of…
Podcasting is the act of creating a pre-recorded digital audio or video file, and posting it to a website for download to a computer or mobile device. Podcasts are now a powerful type of content and podcast production services have become a popular way for companies to create their own podcast. Podcasting may not be…
Hands down, Facebook is the number one social media platform in the world today. It’s astonishing to imagine that what started out as a way to make friends stay in touch with one another online can become a platform where people all over the world can connect, communicate, engage and even do business. Facebook has…
Valentines Day or the day of hearts and love is just around the corner. People all over the world are anticipating its arrival because it’s the day appointed for each one of us to profess our heartfelt feelings to people we love. Since Valentines Day is a celebration, it’s also a time for people to…
Because of the overwhelming success of videos on almost all aspects of online engagements, it’s not really surprising to see lots of businesses looking into the possibility of using video content as a component of their digital marketing strategy. Video content has really found a special place in the hearts of internet users – this…
With the advancement of mobile technology, many people from all ages and walks of life have become social media buffs. A quickly expanding user base on social media is the main thing that attracts businesses to social media platforms. It is where they can find customers. But since many companies and brands have flocked to…