Halloween marks the start of the holiday season each year. According to the National Retail Federation, the estimated spending for the 2019 Halloween in the U.S. is expected to reach $8.8 billion, with nearly 158 million people taking part in various Halloween activities. This means good business for brick-and-mortar stores and online retailers as well.…
If you own a real or virtual store, you certainly want to be a part of the Halloween shopping season! As a matter of fact, more than 60% of marketers say that the right time to start implementing Halloween marketing techniques should be September or early October, according to a survey conducted by the National…
Today, over 50% of people who use the internet to search for products online visit a store within a day. This is a welcome development for physical retailers that are looking for additional potential customers. This is because information carried by local search results has the capability to let people know the location and contact…
Any business should treat its branding with the importance it deserves as the face of its company. From a marketing perspective, a brand is the sum of all experiences people have with a particular company or business. Brand imaging, on the other hand, conveys what your business does to build its credibility and earn the…