The holiday season is just around the corner. It is the time when people are in the mood to spend their money to buy goods for themselves and their loved ones. This results in competition among retailers who try to outdo one another to attract consumer interest. The most common strategy involves offering large discounts.…
The celebration of Thanksgiving in the U.S. falls on the 28th of November this year. Incidentally, it is also a gateway to the Holiday shopping season, a very important season for those living in and out of the U.S. It’s the season of giving, but for marketers and retailers, it’s also a season to engage…
The statistics are in. Of all internet users, 58% use mobile devices such as smartphones and tablets and 27.8 billion more Google searches are performed on mobile than desktop. In the United States alone, the average user spends at least five hours a day online using their mobile device. Did you know that B2C and…
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Magic formulas don’t exist, especially when it comes to creating an effective marketing strategy for a business. But with a well-thought out digital marketing mix, you can get results that will feel like magic. Why digital? Compared to traditional marketing tactics, businesses can reach far more customers online: statistics show that there are literally hundreds…
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Is your email marketing strategy not driving your engagement and conversions? Your email lists are an important part of your overall marketing strategy. Email is the most cost-effective way to promote your business and communicate with your target consumers. In fact, for every $1 you spend on email marketing (and with the right online marketing…
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