The statistics are in. Of all internet users, 58% use mobile devices such as smartphones and tablets and 27.8 billion more Google searches are performed on mobile than desktop. In the United States alone, the average user spends at least five hours a day online using their mobile device.
Did you know that B2C and B2B transactions on mobile sites are happening at an increasing rate? Research shows three out of five customers prefer stores with mobile-optimized website. A whopping 89% of all B2B research opportunities are conducted on a mobile device.
These numbers prove that now more than ever, strengthening your online presence goes beyond putting in the right elements of a website. It is also imperative to make it mobile-friendly.
Here are 8 good reasons why it’s time to ask your trusted internet marketing company about it and take that critical step:
Going the mobile-friendly route helps you dominate search results. Google is prioritizing mobile-friendly websites over those that are not in the search results pages. This Google algorithm also changed the way mobile search results are displayed. If your website has been optimized for mobile-friendly searches, you have better chances of ranking better than others that aren’t.
Mobile use is the ruling trend. People are using their mobile devices to gather information, purchasing event tickets, make donations, order food, and much, much more. It is great experience to have access to nearly anything using a handheld device. For today’s consumers that want things fast and easy, convenience is the name of the game.
You raise your reputation and build credibility. With information that can be accessed easily from everywhere and anywhere using mobile devices, your market gets the idea that they can count on your business wherever they are. You become a credible, go-to source of information. When your build that reputation within the industry with your mobile-friendly site, you can expect things to be looking up in no time.
You meet (or exceed) standard expectations. Nearly all, if not all, top-rated and reliable sites have gone mobile-friendly. They have set the tone for their respective industries and shaped user expectations. Integrating this type of functionality into your business has become the standard norm—and you can’t be left behind.
You reach (and reach out) to more customers at a faster rate. As Google ranks mobile-friendly websites in search results, you get to be seen (and visited) by more users more quickly. By going the mobile-friendly route, you open doors for the potential expansion of your customer base.
It makes your business relevant to the times. Regardless of how great your product or service is or how useful your content may be, they all go to waste without a website that is optimized to address mobile users. Being called a digital dinosaur in these modern times is the last thing you want for your business.
Your internet marketing company should be aware that achieving a mobile-friendly mobile site entails the proper application of proven techniques and best practices. Regardless of your business type, business size or industry, you need outstanding mobile implementation of your website.
4 Fundamentals of a Mobile-Friendly Site
A reputable digital marketing agency should be able to fully explain to you why your business specifically requires a mobile-friendly site to thrive in its industry. As a unique business, make sure you highlight your unique attributes on your mobile site and utilize a design that makes it stand out.
Mobile responsive sites manifest user-friendliness in an exceptional manner. These sites allow for the adjustment of screen sizes, fonts, or navigation. A multipurpose or responsive layout is always ideal for a mobile website. But when your e-commerce site, for example, is packed with thousands of information, consider the codes you will need to maintain and the redirects to keep track of.
Speed or loading time
Your mobile website needs to load fast. If it loads more than 3 seconds, expect 53% of your users to grow impatient and lose their interest in it. Why would they wait when they can go to your competitor? To this end, make sure the design of your mobile website doesn’t compromise load time. Pay attention to how using Flash and large images affects your mobile website speed.
“Fat Finger-Friendly” Design
One of the frustrations of mobile use for visitors is that they tend to tap the wrong places because of the small screen and the mobile site’s ill-structured physical elements. Make sure there are ample spaces between or around links and important buttons. Hitting buttons to select items, place an order, check out, and make payment shouldn’t be a problem for any user. Remember that the human finger is much better than the desktop cursor that many users have been accustomed to.
Consistent, Quality Content
It’s never a healthy practice to clip your content from your desktop site to its mobile version. Aside from it possibly looking like a mess, it is highly likely that a streamlined content works better. Consider “hidden” or expandable text when uploading relevant content on your mobile site to achieve a clean look and ease of use for visitors.
Find Your Digital Marketing Team
A lot of digital marketing services out there exist to help you optimize your website and underscore the importance of mobile-friendliness. Find a team that not only lets you understand these requirements fully but also carries out the mobile conversion of your website in the most seamless way possible.
It’s the mobile-first era. Does your digital marketing agency help you keep up?
Contact Muzeum Marketing today!