An increasing number of modern marketers are using podcasts to reach more prospects and enhance their share of the market. It is a powerful marketing tool that uses digital media delivered in a series of parts or episodes that a user can stream or download over the internet. Podcasts are usually presented in audio format.…
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Social media plays a crucial role In the success or failure of a digital marketing campaign. Yet there are some marketers who don’t quite succeed with the use of social media to promote products. It’s because they don’t give enough consideration to another important conversion factor called user experience. No social media marketer will ever…
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While it’s easy to dismiss social media as a fad that will go away as quickly as it came, the statistics tell an entirely different story. According to the 2018 Global Digital Report, the number of internet users worldwide in 2018 is 4.021 billion, climbing 7 percent every year. Social media users are 3.196 billion,…
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From Black Friday to New Year’s Day, a lot has really been going on that kept our attention away from the upcoming business challenges of the new year. It’s already January, but you might still be recovering from the holiday hangover. This can put your business in an undesirable position especially in the social…
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People see the holiday season as a time for giving. Hence, it is also the perfect time to shop around for gadgets, garments, kitchen utensils, appliances, wines, perfumes and other useful items for family and friends. Most people go shopping beginning on Black Friday until the day before the New Year begins. This gives retailers…
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Black Friday and Cyber Monday (BFCM) are two of the highest revenue grossing events of the year for consumer sales, but that doesn’t mean you just have to sit and wait idly for customers’ orders to garner sales. You actually have every reason to double your marketing efforts considering your chance to multiply your revenues…
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Are email subject lines really that important? No matter what anyone else says, the answer is always YES. As a matter of fact, a whopping 47% of professional marketers test and rework various email subject lines to make sure that they really work. Crafting an exceptional, efficient subject line shouldn’t just be an option, but…
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Is your email marketing strategy not driving your engagement and conversions? Your email lists are an important part of your overall marketing strategy. Email is the most cost-effective way to promote your business and communicate with your target consumers. In fact, for every $1 you spend on email marketing (and with the right online marketing…
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