From Black Friday to New Year’s Day, a lot has really been going on that kept our attention away from the upcoming business challenges of the new year. It’s already January, but you might still be recovering from the holiday hangover. This can put your business in an undesirable position especially in the social media marketing race. Business is always moving forward and you should stay in front of your competition with a strategically planned business marketing strategy. Otherwise you’ll be left behind.
As we all know, social media is one major aspect of digital marketing. You must get your business off to a great start this year by making sure that all your income generating resources including social media are well taken care of. Here’s a social media marketing checklist that can help to make your business reach new heights in 2019:
Did you make an assessment of the results of your 2018 SMM marketing campaign?
Look back at your 2018 social media campaigns and see which of those worked effectively to achieve your goals. This will give you a clear idea which campaigns need to continue and which ones need to be dropped or replaced.
Make your campaigns more effective in 2019 by looking for trends. Some blog content may have performed very well but if your ads were not quite as engaging, you will need a few revisions to improve their results this year.
Did you do well against your competitors in 2018?
Marketing isn’t just about price competitiveness and aggressive product promotion. It also involves lots of spying on competition. As a business manager and marketer, it is important for you to know what strategies make your competitors attractive to customers, or what they are missing so you will be informed to fill in the blanks. This is an important task that you must accomplish early. What you’ll discover will become an important component of your digital marketing strategy for 2019.
Have you set marketing goals for 2019?
Goal setting is a must for every serious business manager. These goals should be Specific, Measurable, Achievable, Relevant, and Timely (SMART). These are objectives that you can check and track throughout the year. If you have no means to track or check them from the start of the year, December would be too late for you to realize that you haven’t reached them at all. You must also be sure that your present marketing objectives are in-line with your overall business goals. If one of your general goals is to increase online sales, you must project to increase traffic and improve your search engine results page rankings starting February.
Are you targeting the right audience?
The success of your social media marketing campaign can depend on the type of audience you want to engage with. If your business has gone through some changes in the past year, chances are your product or service may no longer be appealing to some, and there is a need for you to explore a new market. As a marketer, you must ensure that your SMM is addressing and targeting the right audience this year.
Did you create a 2019 marketing strategy with help from a social media expert?
Marketing should not be a hit or miss process. It is the reason goals and objectives are set. When creating your 2019 digital marketing strategy, talk to someone who knows what to do in order to get expected results. That someone is a social media expert and industry professional who can give you sound and actionable advice on how you can achieve your 2019 marketing objectives.
Did you plot your 2019 SMM strategy on a content calendar?
Once you have set your 2019 marketing goals, create an outline of your plan and assign specific dates on every activity. Laying out a plan on a calendar for the whole year can help to make sure that your marketing strategy is coherent and easy to trace. It also makes creation and posting of content easier.
Are you on the same social media platform as your target audience?
Before you even start your social media marketing campaign, first, you must make sure that you are on the same platform as your target audience. It is the best way to see to it that the time, money and effort you spend on your SMM marketing campaigns are not in vain.
Do you share your social media channels on your website?
This is imperative for all operators of business websites. Linking each of your social media channels on the “Contact Page” of your website does help to let people know of your presence on social media.
As a marketer and operator of a business website, you want to make increase your social media presence every year. With that said, you should devise a strategy that will work for your business as each new year begins. The checklist we have just discussed can really assist in thrusting your social media marketing efforts in the right direction to start the year.
If your business’ social media marketing strategies don’t contribute much to your marketing goals, or if you are still lagging behind your competitors despite your marketing efforts, your business is in dire need of a marketing strategy makeover.
A business’ social media marketing strategy can fail for a lot of reasons, but it can also deliver great results with proper planning and excellent execution.
Ensure your social media marketing produces the results you desire this year. Do it right the first time with us. We at Muzeum Marketing can help you create a social media marketing plan that will make a difference for your business throughout the entire year.
Contact us at (303) 466-3055 or 1-888-311-1053 and let us know of your digital marketing challenges and projected goals. We would be very happy to help you devise a winning social media marketing solution.