With the advancement of mobile technology, many people from all ages and walks of life have become social media buffs.
A quickly expanding user base on social media is the main thing that attracts businesses to social media platforms. It is where they can find customers. But since many companies and brands have flocked to this new marketplace, making a connection to an audience has become difficult because of stiff competition. The only way for a brand to stand out is to plan and implement an effective social media marketing approach.
There are lots of ways to promote a product on social media. But you should be careful to choose only the proven methods, like the ones used by a social media management company in Florida. This can help you to get the best out of the time, money and effort you spend on those strategies. One of the best ways to determine effective marketing campaigns is to identify the elements that are trending on social media.
Here’s Muzeum Marketing’s take on the social media marketing trends of 2020:
Ephemeral Content
In case you missed it (ICYMI), ephemeral content refers to data, or information that’s available only for a short period of time. They disappear days after people see them online. It is a marketing strategy that creates fear of missing out on an offer. It is intended to get an immediate response from a user. Ephemeral stories are short and engaging content that keep users looking for more. They are a perfect match for the waning attention span of internet users.
Niche Social Platforms
Facebook and Instagram have grown to become giant social media communities. However, there’s a new twist that gives way to the emergence and expected success of niche platforms.
Tiktok and LinkedIn are good examples of niche social platforms that are seen to stand out in 2020. Tiktok is a virtual platform where people can showcase their unique video content. LinkedIn on the other hand is a social networking site that focuses on professional networking and career development of its members.
Social Commerce
Social media websites like Facebook, Instagram and Pinterest are successful in connecting people all over the world. But they carry something that makes them useful in the world of commerce and marketing – they can serve as a place to introduce and sell brands on a personal level. Social commerce has become a strong retail avenue for any commodity. It will continue to be a marketing trend even beyond 2020.
Video Content
Video is one of the most engaging forms of content especially on social media channels. According to Cisco, a world leader in IT, networking and cybersecurity solutions, videos will be the leading form of online content by 2022. With the easy availability of mobile internet access, videos will certainly be the leading online content in 2020. You can stand out on social media by creating and posting engaging video content on your page. Make this possible by seeking the assistance of professionals like the providers of social media management Denver business owners recommend.
Influencer Marketing
Social media is a community composed of people who play different roles, but the most notable of them are the influencers. These are the personalities who have the ability to influence potential consumers to buy a product. Influencer marketing is not a new trend on social media, but we expect it to stay and set a trend for quite a while.
Social Media Customer Service
Hands down, social channels are one of the best mediums businesses use to connect to customers. It is the reason why social media sites like Facebook and Instagram became successful not only as product discovery platforms but as providers of efficient customer service.
The ease and speed provided by social media in connecting sellers and customers has made it an effective customer service channel.
Local Targeting
Local targeting is social media’s counterpart for local SEO. It is a location-based marketing strategy. Experienced marketers use social media management in Florida to connect to potential consumers from a specific region or geographic location. A lot of brands target local audiences by geo-tagging their social media posts. By adding locations to your social media content, you will be able to make it visible in local search results and help local consumers find your brand.
The role and influence of social media in the world of digital marketing is increasing year over year. It’s no wonder that brands use social media as one of their primary digital marketing methods.
Brand promotion is a must whatever your industry may be. It is an important aspect of every business. Boost your brand’s online visibility in 2020 and beyond with trending social media marketing strategies. Make it work right the first time with professional help from a Muzeum Marketing, the trusted resource for social media management Denver business managers trust.
