Even today, there’s still lots of auto repair companies that rely on word of mouth marketing to attract customers.
In a new world where information travels faster than sound, companies that use word of mouth marketing will always lag behind. Many of them can only get clients more advanced companies can no longer accommodate. No matter how good your auto mechanics are or no matter how good your reputation as a company may be, you’ll still tend to fall behind shops with more advanced marketing thrust in terms of acquiring new customers.
What could that marketing strategy be? It is using a website to promote your business online. it is a way to market your auto repair business and make it visible in the virtual market.
There’s no problem with word-of-mouth marketing as a strategy. It is still useful these days. But it isn’t just enough given the changing behavior and demands of the market. In modern marketing, there’s a need for businesses to build a strong social network in order to earn a place in the market. In order to cope up with the pace of modern marketing, you need to build a website to boost your reputation and sales.
Even if you already have accounts in popular platforms like Facebook, Instagram, Twitter and LinkedIn, you still need to build a website where your online visitors can go after reading your post on social media. Your website is the show window of your business in the virtual market. With that said, you should have a website – not just any website for that matter but an effective website that can convince your visitors to linger longer, appreciate your content, and become your customers in the process.
Here are practical reasons why you need a well-designed website for your auto service company:
1. You need a well-designed website to showcase your services online
Customization makes your website reach its full potential, and it could only be done through the expert help of a professional web designer like the web design Melbourne Fl specialists; their clean coding helps to make your website SEO-friendly.
Customization makes your site unique and much better than websites that use mass-produced templates. Uniqueness attracts search engine spiders and makes your site more appealing to your audience. It actually gives your site a better chance of getting a higher ranking position than websites created from stock templates.
In summary, customizing websites is always a better option because it can help you facilitate better SEO and encourage favorable user response.
2. A good website design helps to facilitate schema markup
A good website design needs the skills and experience of a proficient website developer like the trusted provider of web design services Florida business managers prefer.
You might be curious to know why some websites look more interesting than others based on search results.
As a Google user, you would certainly get attracted to results that show enhanced features such as location information, sitelinks and aggregate star ratings, to name a few. It’s not an accident for web searchers to get attracted to feature-rich results. As such, you should apply those same features on your website by way of a schema markup.
Schema markup is a form of microdata. If it is added to your website, it creates an enhanced description people can see in search results. These additional features can certainly garner your website more attention than the ones that look conventional.
In summary, a custom website works to enhance search results, gives your website an edge above the rest in search results info, and encourages more clicks from searchers.
3. A well-designed website supports mobile optimization
As what we have already stated, word of mouth marketing is a very effective way to promote products, and its free. But it is so slow compared to our present marketing strategies that utilize technology. But it can do a better job if you optimize your website for mobile by design.
It might not be odd to think that all car owners also own mobile phones. Thus, you should help them find your auto shop faster especially when someone recommends your company by word-of-mouth. Additionally, since mobile phones give users access to your website 24/7, finding your company will be easier for them if you optimize your website for mobile. And if you include a touch-to-call functionality that allows users to call your office from their mobile phone, that would be great.
Again, you can make this possible with help from experienced web developers like the web design Melbourne Fl website operators recommend.
In summary, a website designed for mobile makes your business more accessible & exposed to the right market.
4. Good website design practices technical SEO
Most companies assume that SEO is a matter of using keywords and page content strategically. Of course it is true, but there is something you should know: Some of the most important elements of SEO happen behind the scenes. We have actually touched a bit of this in when we talked about customization.
Visually appealing websites do catch the interest of visitors, but not all of them have the probability to rank well in search results. To make your website rank, your first mission is to make sure that it can capture the attention of search engines – through a great design.
It involves the use of clean codes that facilitate fast loading speed, mobile friendliness, and satisfactory user experience. These are goals that you can only achieve with the help of a truly experienced web design professional like the web design services Florida companies rely on.
In summary, technical SEO is an element that is no less important than on page SEO. You must always consider it s an integral part of your website design.
As an operator of an auto service company, you must back you business with a website that is designed not only to boost your visibility but to capture the attention of your target audience. This can certainly help to bring you more customers.
We can help you have this kind of website.
Call us at (321) 401-7700.