It’s October and once again, and many of us are expecting an event filled with fun and excitement – Halloween, which is observed and celebrated on October 31.
The COVID-19 scare and the economic recession do affect some people’s idea of taking part in the celebration. But there are many more, with numbers estimated to reach 148 million, who are willing to participate in Halloween-related activities. The estimated spending for Halloween by Americans is also expected to reach $8.05 billion, according to results of a survey conducted by the National Retail Federation.
For retailers of Halloween-marketable goods like foods, candies, party decors, etc., NRF’s forecast isn’t really bad considering the health risk and economic downturn we are facing today.
With that said and while there is still time for marketing, you should promote your products or services especially if those are relevant to the Halloween celebration. There are a lot of ways to market your business and one of these is using paid online advertising like PPC services.
To make it happen, you should identify the platforms that can effectively help to promote your business. Halloween is an opportunity for retailers like you to garner sales and improve revenues. You must take advantage of this as it is one of the few times of the year where selling gets easier if you let people know what you can offer. You may seek help from a trusted provider of digital marketing services to make you a flawless Halloween marketing thrust.
If you have promoted your products on social media platforms, using paid ads or paid marketing services for Halloween can certainly increase your potential for sales. Just be sure to accommodate an influx of customers that would result from your strategy. Your failure to do so can put your business in a bad light.
Here are the most popular paid advertising ideas you can use to market your products or service for the 2020 Halloween:
1. Advertise on YouTube
As we all know, YouTube is the biggest video sharing platform in the world wide web. With more than 1.5 billion active users per month, this platform can certainly help you reach the majority of your targeted market. To date, the most preferred video ad is TrueView and its cost runs between $0.10 and $0.30 per view.
2. Promote Your Products/Service on Snapchat
Awaken your followers’ sense of urgency by promoting your business on Snapchat. It’s an American messaging app for multimedia that features messages for only a short time. Create limited edition products specially intended for Halloween and promote them on Snapchat. It should make your fans curious and excited. Make this task easier for your staff with help from competent digital marketing services.
3. Advertise via Posters
Use posters to advertise your business for a change. You may not know it, but conventional marketing still works especially on holidays like Halloween and Christmas. Some ads don’t necessarily have to be digital. Harley Davidson had proven this with their Sportster Forty-Eight Bike poster which features an image of a skull that contains different bike parts and the catchphrase “This Halloween, treat yourself to genuine Harley-Davidson parts.”
You can also get Halloween customers with eye-catching posters and an interesting tagline that is relevant to the celebration.
4. Endorse Your Brand via Blog Marketing
Blogs are one of the first online platforms that can effectively promote a business. The information, value and solutions they carry is a sure way to reach an audience and win people’s trust. Blog marketing is a subtle yet effective way to catch the interest and click-throughs of consumers who see your product as a solution.
5. Sponsor Facebook Ads
Advertising on Facebook by way of its paid ads can certainly help to keep your products visible online at a lesser cost. Whether your business is a startup or an established enterprise, utilizing Facebook ads is certainly an economic way to reach a big audience.
6. Use Instagram Ads to showcase Your Products
Instagram is a photo and video sharing platform acquired by Facebook in 2012. With over a billion active users, this platform can certainly help to bring your brand right in front of your target market. You can run paid ads on Instagram with their Story Ads, Carousel Ads, Photo Ads, or Collection Ads. Instagram’s average cost per click ranges from $0.50 to $1.00.
7. Advertise on Twitter
A social media platform with an audience of 300 million, Twitter has more than enough to give your business the exposure and revenue potential it needs. Like Facebook and Instagram, Twitter helps to keep your brand visible online by following certain rules:
Choose your demographics
Amplify your Tweets to get discovered
Set a budget because you are required to pay if users like, reply, retweet or click on promoted Tweet
8. Try Outdoor Advertising
Outdoor advertising is a creative marketing strategy and it caters to audiences both in the real and digital worlds. This type of advertising utilizes flyers, posters and billboards that highlight benefits of using a product. While this type of advertising may not be easy because it’s somewhat labor-intensive, it can give everyone a chance to assess a product.
9. Get Influencers to help You Market Your Product
If you work with the right personalities to market your brand, you can certainly get a lot of positive responses from the market. Influencers are individuals people look up to as authority or experts in their respective fields. When they endorse your product, you can certainly hear a lot of buzz from their followers. This type of audience response happened when Crocs partnered with a respected fashion blogger to promote their #comeasyouare campaign on Instagram.
10. Do Pay-Per-Click Advertising
You still have a few more days to promote your brand for Halloween. While there are lots of platforms that can help to market your product, advertising through PPC services may have a lot more to offer – simply because it makes your business more visible even if people are still in the stage of searching for information.
Many people think that PPC is a scary aspect of SEO – but it’s not. It is actually an effective strategy to gain leads and reach customers. You must try PPC advertising to appreciate its value and potential. It can help to raise your revenues during Halloween.
Advertising is a major part of a serious business operation. Even big, well-established companies like Nike and Coca-Cola advertise their products because they can’t afford to lose their market to competition.
Make your business bring out the best of Halloween for your company. Allocate part of your capital on paid advertising for this occasion. Let an experienced provider of paid marketing services provide you with engaging and interesting ads that can give you the results you want.
Call us at (321) 341-9090.