A company that started decades ago could have had a very consistent business plan back then. However, today’s rapidly changing technologies have made running a firm more difficult, necessitating frequent changes to stay current. One of those new technologies, podcasting, is a great addition to your marketing plan. We’ll look at ways a podcast can…
Podcasting is the act of creating a pre-recorded digital audio or video file, and posting it to a website for download to a computer or mobile device. Podcasts are now a powerful type of content and podcast production services have become a popular way for companies to create their own podcast. Podcasting may not be…
An increasing number of modern marketers are using podcasts to reach more prospects and enhance their share of the market. It is a powerful marketing tool that uses digital media delivered in a series of parts or episodes that a user can stream or download over the internet. Podcasts are usually presented in audio format.…
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