If you haven’t done any holiday-themed marketing campaign since Thanksgiving, you’re already way behind in grabbing the consumer spending opportunities that this year’s festive season offers. Now is the best time to roll out those holiday activities, but if you haven’t planned anything yet, it’s best to book a Colorado digital marketing service to assist you in implementing promotional strategies on online platforms.
Do you need ideas for your holiday marketing both digital and traditional channels this year? Check out these basic techniques below!
Give thanks to your shoppers
A focus on gratitude can go a long way in strengthening customer loyalty and dedication to your brand. And if you haven’t been thanking your consumers well enough earlier this year, the holiday season is the perfect time to do so since it’s the end of the year. If you don’t remind them how valuable they are to your business, even your most frequent shopper can spend their holiday money somewhere else.
A simple traditional card or an email showing your gratitude is enough to make your customers feel special and encourage them to check out your product/service offerings again. There are also a variety of online and traditional channels to send out your gratitude e.g. social media posts, newspaper/magazines ads, billboards and flyers.
Produce festive content and ads
You shouldn’t let the holiday pass by without your business intensively launching holiday-related content and ads. If you’re using pay-per-click advertising online, make sure your ads have a holiday-themed copy and/or design. Of course, this should also apply to traditional ads like those in newspapers, magazines, radio, TV and billboards, among others.
Similarly, you can also launch a series of holiday-themed content for your blog and social media posts. You can even create a character or a holiday story that your target audience can deeply relate to for this series of content. To assist you in web design, social media and branding design, hiring a digital marketing agency is a sensible move so you can focus more on developing your character or brand’s storyline.
Appeal to the consumers’ emotions
In connection with the previous paragraphs, consider making ads and content with a touch of emotional appeal. The holiday season often brings out a range of emotions such as nostalgia, joy and love. You can capitalize on these emotions as a way of encouraging your audience to make your business a part of their lives and holiday shopping.
Offer conveniences and stress-free solutions
Despite being festive, the holiday rush can be stressful to people as they buy gifts or prepare for holiday activities. Your business can provide practical tips and tricks that your target shoppers will find valuable in alleviating their stress. Mention how your products/services can help the consumers, but never force them into your content or to your audience.
For your blog and social media content related to providing informative and useful tips and tricks to your consumers, booking a Colorado digital marketing service can help you generate multiple ideas quickly and conveniently so that you can have time to focus on more important matters for your business growth.
Amplify sales by offering free rewards and other incentives
This gift-giving season is also the perfect time to create product bundles and/or offer special deals and free rewards. People are shopping around to buy gifts, and they also want to have one for themselves. So instead of buying a $20 gift for their family and friends, they’ll be happy to spend $30 or more for products in a discounted bundle or with a free reward.
Do not underestimate the power of email marketing
With the rise of social media, sending newsletters through email may sound like an obsolete business strategy these days. But according to 94% of the 2,000 marketers in a 2020 survey, email remains their top three most effective marketing channels. Also, people will be watching closely to their emails as this is the time of the year when many businesses send them information about seasonal deals, promotions and sales. They want to get the best deals and savings, but do not have time for in-person encounters or phone calls. So make sure to use your email marketing strategies to inform your consumers about your special deals and encourage them to shop from your business.
Conclusion
There are many ways on how you can promote your business this holiday. A well-planned and well-executed holiday marketing strategy coupled with a thorough understanding of your target market can spell success to your business. Hire a digital marketing agency to assist you with any promotional strategies to be executed online.
