People see the holiday season as a time for giving. Hence, it is also the perfect time to shop around for gadgets, garments, kitchen utensils, appliances, wines, perfumes and other useful items for family and friends. Most people go shopping beginning on Black Friday until the day before the New Year begins. This gives retailers a big chance to increases sales and revenues, but because of much competition, you need to exert extra effort on your marketing campaign in order to win a piece of the market or you will be left behind.
Incidentally, one of the most important factors that influence your marketing and sales is your involvement in social media. It is an aspect in the virtual market that can help to boost your sales. Here are some social media marketing tips you can implement to increase your sales in the New Year 2019.
1. Write product reviews and share these on social media.
You or someone who knows your product can write a review of your products to highlight their features and benefits. You may also include special tips on maximizing your products for best results. Post these on your blog and share them on social media to make your audience aware of your presence and current activity.
2. Inspire your prospects with gift roundups.
Help your customers decide what to buy with gift roundup ideas. Use a specific theme for each roundup and post them to your blog and social media pages patronized by your target market.
Consider these example roundups to stimulate your creative juices:
- Top 10 Gifts for Coffee Lovers
- The Best 5 Gifts You can Give to Fitness Enthusiasts
3. Leverage the Influence of Holiday Hashtags.
Social media hashtags like #NewYear and #NewyearNewme have a huge influence to holiday shoppers. You should use these hashtags in your New Year marketing campaign to drive sales. Tag your posts properly on every social media outlet that you use to make your brand visible in social media searches.
4. Consider social media specific deals to generate sales.
Make your social media pages engaging and attractive to your target market by offering deals that are exclusive only to your social media audience. Attract the interest of prospective customers by offering product specific deals such as price mark down for specific products or a promo code that offers free shipping, a bonus gift, or a discount from the total bill.
5. Promote social media branding for the holidays.
Make your brand “in” for the holiday season by giving your social media accounts a holiday look. A simple makeover such as adding a Santa hat to your profile picture or snowflakes to your cover photo can already give an impression that your brand is happily celebrating the holiday season. This encourages people to buy from you.
6. Leverage the power of influencers.
Like marketers, influencers can help to promote your products. Involve influencers in your marketing strategy by giving them free samples of your product. Many of them would be willing to return the favor by promoting your product to their followers on social media and via their own blogs.
7. Create videos that are specifically intended for the holidays
Videos are the number one attraction of the holiday season. Make your brand easy to notice during the holidays by posting holiday themed videos of product reviews and other holiday specials. This will keep your audience aware that your brand is actively involved in the holiday season.
8. Consider the role of Facebook chatbots in your New Year marketing campaign.
According to a report from G2 Crowd, a US-based peer-to-peer business solutions review platform, Facebook chatbots are expected to dominate the digital marketing arena in the next few years. It also predicts that by 2020, up to 85% of all business interactions will happen without human involvement. This is highly possible considering that content transmitted through Facebook messenger has an opening rate of 80% and a click rate of 13%. On the other hand, the same content transmitted by way of email had an open rate of only 33% and a click rate of only 2.1%.
Help your business win more customers this coming New Year. Use Facebook chatbox to boost your holiday sales campaign.
9. Market your brand for a cause
As what we had emphasized before, Christmas is a season of giving. That said, you should emphasize to your audience that aside from the favor your are offering customers on your holiday sale, you also intend to donate part of it, say 10%, to charity. This will encourage prospects to shop on the appointed sale date knowing that they are also doing it for a cause.
10. Advertise on social media
Advertising is an investment, but it’s the better, easier way to become visible on social media platforms. You should involve paid advertising in your social media marketing to ensure that your products will be seen by relevant audience. This improves your chance of increasing your ROI.
So there you go. Social media isn’t just about letting people know your ideas, feelings, and activities at the moment. It is also a fertile market for your products and services. You must know how to harness its power to achieve a marketing objective.
If you want to make a flawless first attempt at social media marketing during the holiday season, you must seek assistance from experts in this field.
We at Muzeum Marketing can help you discover the key to the doors of successful digital marketing strategies. Give us a call at (303) 466-3055 or 1-888-311-1053. We would be glad to listen to your goals and happy to point you to the right direction to achieve it. We can work together to attain a fruitful Holiday season and beyond.
