The celebration of Thanksgiving in the U.S. falls on the 28th of November this year. Incidentally, it is also a gateway to the Holiday shopping season, a very important season for those living in and out of the U.S. It’s the season of giving but for marketers and retailers, it’s also a season to get engage with a massive potential market!
Since every retailer is trying to implement its own Thanksgiving marketing strategy, you have to devise your own techniques to deal with stiff competition. One method is to identify proven marketing ideas and implement them in order to get positive returns. It’s always a good idea to get expert help from a reliable digital marketing agency.
Here’s a number of proven digital marketing ideas that can help to get your business ready for the 2019 Thanksgiving celebration:
Send personalized “Thank You” emails to each of your followers.
It’s thanksgiving day, time to express gratitude to those who believe in your product or service. Wish them Happy Thanksgiving and let them know that you are thankful for their patronage, and loyalty throughout the year.
Distribute free calendars to current customers.
Thanksgiving happens to be near the end of the year. A clever marketing idea is to distribute your calendars to customers during Thanksgiving! Calendars are displayed for the entire year and keep your brand visible every day. Make sure to design a calendar that captures the interest of your target market!
Market early.
Starting a marketing campaign ahead of your competition is key. With some help from a capable digital marketing company, you should be able to identify and define your goals and devise a marketing plan a few weeks before Thanksgiving. Give your followers a sense of anticipation by letting them know that you are preparing something BIG for them this season!
Don’t cut back on your marketing budget.
When you devise your marketing plan, you should consider the fact that your existing and target customers will compare the quality of your products to the quality of your marketing! If you distribute cheap postcards or low-quality paper, your products or services will also look cheap to your target market. However, if you use quality materials in your marketing campaign, the market will associate high quality with your products!
Offer flash sales.
Catch the interest of potential customers by creating a seasonal hype by way of a sales offer that lasts for just a few hours! You can keep it going for two to three days, however if you have sufficient stock to answer the possible demand.
Create a sense of urgency.
Some customers can be indecisive about buying. Use this to your advantage by letting them know that your stock or sale offer for certain items is limited. This will encourage some potential customers to hit the buy button earlier.
Offer free shipping.
Free shipping is the primary reason 90% of shoppers choose to shop online. Whatever your product may be, it’s always good to offer free shipping because it will surely ring a bell not only in the customers’ ears but in their pockets as well. If you make a slight adjustment on your pricing to accommodate free shipping, you sales will certainly improve.
Give back.
Once the Holiday smoke has cleared and you realized that your efforts have paid off, it’s time to show that your company is grateful to the market it serves. Give back to the less fortunate part of what your customers have given you. Your act of charity will certainly make a good name for your business especially if you have a reputation of contributing over the years.
Holiday marketing strategies are not a one-size-fits-all technique for sellers and marketers. As an owner or manager of a business, you need to determine a strategy that is suited to the type of products and services you are promoting. With the help of a competent digital marketing agency, identify the right strategy. Stay focused and evaluate results. This should keep you on the right track and enable you to achieve your marketing goals.
Contact us at (303) 466-3055. We can help you create effective holiday marketing campaigns for your company.
