On-site optimization is one of the smartest yet cheapest ways you can do to make your website visible to both users and search engines. It gives your website some edge over several websites that aren’t doing it.
Expertise, authoritativeness, and trustworthiness (EAT) are indispensable elements that work to optimize your website. These are clearly shown by pages that carry informative, well-written content that bear sufficient amounts of well-researched keywords. But these are not all there is to it in the on-site optimization game. There is another important element that you need to consider in order to be visible to search engines. It is called title tag.
What’s a Title Tag?
A title tag is an HTML element that serves as the title of a web page. It is the text that you see in the top line of a web browser. You can also see title tags as clickable headings displayed on search results pages (SERPs). They are important to users because they provide an accurate description of of what a page is all about – the reason why search engines give title tags a lot of weight.
But aside from being a ranking factor, title tags play an important role in driving traffic to websites. If they look interesting enough, they can get people to click on them to visit the page. It’s the very reason why competent web designers and SEO agencies such as the SEO services Florida local businesses trust want to implement search engine optimization in the first place.
With the help of an able SEO provider like the SEO services Florida business managers prefer, the use of engaging or optimized title tags will trigger two possibilities:
- They help to make your page easier to understand and get ranked by search engines. Title tags that are optimized for target keywords have greater chances of attracting search engines. They also improve the visibility of your pages on search engine results pages.
- Engaging title tags increase click through rates and drive more people to your site.
Its promised benefits and advantages really makes the title tag an essential aspect of on-site optimization. That said, we would like to present to you five simple title tag writing tips that can surely help to make your website (and business) visible in 2020 and beyond:
Assign a Unique Title for Each Page
No two pages on your website are alike both in content and substance, and each of your title tags should also be unique. When writing title tags, be sure to tailor them for the very page they describe. Let them give searchers and search engines a sneak peek of what they will see when they click on that page title.
Be Conscious about the Length
Most search engines display only 50 – 60 characters of a title tag. Any extra character will be truncated or cut off and can no longer be displayed. As much as possible, try to be concise with your title tags to allow searchers to understand what it’s trying to say. Put the most important parts of the keyword in the beginning so that they can still be seen even when the title is truncated. If you want a brand name included, put it at the end part of the title.
Always Use Targeted Keywords
Most search engines display only 50 – 60 characters of a title tag. Any extra character will be truncated or cut off and can no longer be displayed. As much as possible, try to be concise with your title tags to allow searchers to understand what it’s trying to say. Put the most important parts of the keyword in the beginning so that they can still be seen even when the title is truncated. If you want a brand name included, put it at the end part of the title.
Your Title Must Let Users Know What a Page is All about
Even if your page shows up at the top of search results, still you can’t be sure that a searcher will click on it. A majority of internet users decide to visit a website based on the title of a search result. If a user decided to enter your site but wasn’t able to see what they expected based on your title, they’ll probably exit by clicking the back button and try another result.
A much as possible , always provide the content of your web pages with accurate, descriptive title tags to let people know what they are going to see when they visit your web page. If you are able to meet people’s expectations once they enter your website, they will stay in your site longer and possibly come back for more. It can also translate to lower bounce rate, longer times spent on your site, and positive user experience. This tells Google that your page is able to provide value to users – a metric the search engine uses as a ranking factor.
Emphasize the Value Your Page can Offer
Sometimes, the character limit can no longer accommodate this, but as much as possible, use this to tell users what makes this page better than the rest. You can accomplish this by placing an adjective after the descriptive keyword. Using terms like Ideal, Easy, Fast, Secure, etc. could make a difference – again if you have enough space for them. If you are writing a title tag for an article or blog post, you can actually make it look like an engaging headline.
When composing a title tag, always make sure to provide value to your targeted audience by emphasizing the aspects in your content that matters to them.
Title tags are an important element of on-site SEO that a lot of websites and even your competitors don’t use. Give your website an edge by providing your web pages with engaging title tags. Make sure to optimize them for SEO to obtain a ranking advantage and better online visibility. Make sure that this part of your on-site optimization works effectively by tapping the service of a competent SEO and web development professional like Muzeum Marketing, your top Florida SEO services company.
Call us at (303) 466-3055.