If you are a private investigator looking to increase your exposure in the market, you must consider building a business website and optimizing it for search engines.
In this era of technology, getting a business exposed in cyberspace is imperative. It’s not a real place but it’s a real market where customers can find you if you know how to make yourself visible in it.
The best way to make people notice your business online is to apply search engine optimization (SEO). You don’t need to be an expert in this field to make it happen. You can always tap the SEO services of digital marketing professionals, and the rest should be history.
In this article, we will let you know five important SEO moves you can apply to boost your private investigator business. Here they are:
1. Choose the Right Keywords
Key words and phrases are the most important elements that can get you closer to people who search for information that are relevant to your business. You should identify and use them in your content to make your website appear at the top of search results.
To target the right keywords for your content, you need to use a keyword research tool like Google Keyword Planner or KeywordsFX to find the right words and phrases for your SEO campaign.
Once you have picked the keywords you want to associate with your business, add them to your website and place them in strategic places such as your page titles, meta descriptions, headings and body text. This will enable Google to understand your pages better and make your website appear in relevant search results.
2. Create and Post Useful Content
Content is a powerful element of an effective SEO campaign. Without it, no one can find your website and nobody will even know that it exists.
Most people run to the web for information. If you create and publish valuable facts, advice or guidance that are relevant to your niche, it will certainly drive more leads to your website – if you are able to anticipate the right words people use to search for your content.
Content refers not only to text that we read online, as there are other forms of which are also able to catch people’s interest. These are videos, podcasts, infographics, ebooks, and a lot more.
When searchers find your content and engage with it for some time, Google sees it as an indication of trust from your visitors. It is an important ranking factor which helps to boost your visibility. You must be sure to post nothing less than informative and quality content because they are the ones that engage people, drive them to your site, and stay there for some time.
In contrast, thin content can’t do anything to keep people’s interest. You must by all means post crisp and comprehensive content that provides answers to your audience’s questions. It’s one of the best things you can do to drive traffic and improve your rankings.
By posting valuable and helpful content, your audience will see you as an authority on the subject. It increases the likelihood that your audience will trust you and ultimately become your customers over time.
Most people who visit your website are seeking information they can use to solve a problem or execute a plan. Many of them don’t feel the urge to get the services of a private investigator at the moment, but once they decide to work with a PI, they’d be more likely to visit your site again and engage your services.
That’s how powerful content is in the digital marketing arena. It attracts people to your site and leads them to your business. You can even make your pages perform better by optimizing your content for search with the help of a proven SEO services specialist.
3. Make Page Speed a Top Priority
Technology has made people lose patience and attention span. A few years back when the internet wasn’t that fast, people can wait for websites to load. But with the present performance of the internet, people will leave your site and look for another if it takes time to load.
The law in the internet marketing world is very simple. Give your target audience what they want and they will patronize your content. This should include page speed and quality content.
Give your site the capability to win people’s trust through a speedy loading page and valuable content. Monitor its performance and strive to discover areas that need improvement. This will make people choose your website instead of your competitors’.
You don’t need to worry if you don’t have the technical expertise to make all these things happen in your website. An experienced professional provider of search engine marketing services can do it for you.
4. Meet the Search Intent of Your Prospects
When you choose keywords for the content of your private investigation website, make it a point to meet the search intent of your targeted audience. As a provider of private investigator services, your website must be able to attract leads that are relevant to your business. After all, that’s exactly what your website is for.
If you are able to provide searches with matching content, searchers will stay in your site longer. Google sees it as an indication that you are providing valuable information for a particular search query. As such, the giant search engine will boost your SEO ranking and help you to reach even more leads.
5. Optimize Your Site for Mobile
We all know that more people are using mobile phones to access the web and shop online. In fact, four out of five Americans shop online and more than 50% of them do their purchase via a mobile device.
With that said, make sure that your site is accessible and fully functional on mobile devices. It ‘s one way to ensure your capability to connect to the great virtual market where the majority of your potential customers thrive. Make mobile devices work for your business. Make your site accessible to them with the expert assistance of a competent search engine marketing services provider.