Days before the advent of Halloween, brands start to devise marketing gimmicks to promote their products or services for the occasion. In its 2020 report, the National Retail Federation revealed that the amount spent during that year’s Halloween was $8.05 billion – despite the COVID-19 scare. The NRF further states that it is projecting the 2021 Halloween spending to reach $10 billion.
As a marketer, this huge amount should motivate you to do something to get a share of that amount – even if you are on a limited marketing budget. One way to do it would be to use social media as a marketing tool. To make this tool work, you’ll need the help of an effective digital marketer like the social media marketing Colorado specialists.
Many businesses have launched their Halloween marketing campaigns weeks ago with different strategies. If you’re looking for ideas to promote your business this season, here are a few easy social media Halloween tricks you should try to make your products seen during Halloween:
“Spookify” your Physical Store and Social Media Pages
The sight of spooky decorations on storefronts can set the mood for the coming of Halloween. No matter what product you’re selling, it’s always good to relate it to the current season or holiday. Consumers love to see well-decorated stores. It just encourages them to get in to see what the store can offer.
You should also do the same to your social media profiles and pages to give it a Halloween atmosphere. With a little twist such as changing the color scheme of your cover photo and adding spider webs and images of witches, your page can already convey the Halloween message to your audience.
Visual content such as videos, images, and GIFs can grab the attention of social media users better than blocks of text. During holidays and special occasions such as Halloween, it’s not bad to deviate away from the norm to join the fun. After all, holidays are intended to make people spend a fun time together.
Creating visual content is a learning experience. It works to keep your creative juices flowing. You should try it. You may also seek assistance from professionals like the social media marketing Colorado specialists to make the job easier for you.
There are many ways to create attractive Halloween posts on your social media page. Here are suggestions you can try:
- Posting Halloween puns
- Picking a theme examples: zombies, monsters, etc.
- Posting one spooky image per day
- Posting fun pictures of your products
- Posting pictures of your team members in Halloween costumes
Offer a Halloween Discount
It’s customary for businesses to make special Halloween offers to customers on Holidays like Halloween. People are expecting it too. Depending on what you can afford, you may offer a discount on all items for a limited time, or give a discount after the buyer meets a specific purchase amount.
Promotional offers of this kind will attract customers as it is, but if you take this on Facebook or Twitter as a Halloween-themed campaign, it will bring more customers to your store. Your social media pages can act as an effective customer driver for your business. It can also help to generate awareness for your brand.
Give Importance to Customer Experience
Even during Halloween, customer experience still plays an important role in the fulfillment of your marketing goals. With that said, you should take your marketing a bit farther than offering discounts and decorating the cover pages of your profiles. Try adding a ghostly or spooky touch to your products or service. The experience might just sit well with your customers.
To make it possible, you can have your staff members dress up in Halloween costumes. Take videos of them on the job and share those on your social media pages.
Giving customers a fun Halloween experience is a challenging task. But with creativity, good planning, and assistance from experienced marketing professionals, like the social media marketing Denver business trust, you’ll be able to accomplish it with favorable results.
Host a Photo Contest
his activity is always present in almost all Halloween marketing strategy articles you can read online. You might think this strategy is an overused one, but it always works. Halloween is the time when people get the chance to put on ridiculous costumes without feeling silly. They even take pictures of themselves in their Halloween costumes as a remembrance of that year’s Halloween celebration.
When hosting the contest, be sure to emphasize a theme that is relevant to your brand. You should also include a campaign-specific hashtag to ensure that all the entries are located in one place and they’re linking back to your brand.
In America and many other places around the world, Halloween is celebrated as a tradition. It is a part of American culture. Many people spend their money and time to make the most of it with family and friends. You can help to make their Halloween fun and memorable with professional assistance from an expert social media marketing Denver team.
Halloween is an opportunity for you to increase your revenue. People have already allocated a budget for it. You only need to grab the chance to take part in that allotment. Do it with an effective Halloween social media marketing campaign with the assistance of Muzeum Marketing. We’re a proven social media management Colorado specialist. We work for the success of your local business.