Being part of the B2B aviation field as an aviation manufacturer means you have a unique set of issues when it comes to your online presence. You’ll need to understand the web mechanics that will help your company stand out from a host of competitors. Specifically, you need an effective and functional website that will serve as the core of your business. By knowing how to use the best elements of aviation web design services, you can create a booming business. Here are four tips to get you started.
Create a Simple Navigation System
In the United States, members of the General Aviation Manufacturers Association alone fly over 24-million hours. To gain access to that kind of sales, you’ll need a well-designed website to attract customers. If your website is confusing, your customers will go elsewhere, so be sure that you have clear navigation bars that are intuitive and easy to use. Create easy categories to group links if you have many. A messy or overcrowded menu can be frustrating and difficult to understand, leading potential customers to check out the competition.
Don’t focus on form over function for your website. While a visually appealing site is helpful, if your customers can’t find what they want, the page is useless. Help them navigate and find the content they need in two clicks or less by getting help from aviation web design services. Simple is always better.
Optimize for SEO
You want internet users to find your website whether they’ve heard of your company or not. By creating search engine optimization, or SEO, for your website, users can find you with a click after a quick search on Bing or Google. Optimize your site with keywords that relate to your industry and products to show up in search results and improve your chances of people finding your site over those of your competitors. Remember that SEO is an ongoing process whose algorithm changes on a regular basis. You should ask your aviation web development services to optimize at least once per year.
Offer Free Informational Downloads
As an aviation manufacturer, you probably have PDF copies of your product brochures. By offering them as a free download on your website, you can get a good indication of interest while collecting the email addresses of potential customers. You can use them later to create an email campaign to pull in new sales.
Use Dazzling Photos to Emphasize Your Products
Good visuals will turn shoppers into buyers. Photography pulls people in and makes them want to get more details about certain products. A professional photographer is a must when posting pictures of your products. Even a few photos can create a solid foundation for your site’s layout. This tip works for almost every sales industry. Have pictures taken of your manufacturing process or an aircraft put together with your parts. As long as you’re showing potential buyers why they should choose you as a supplier, you’ll have a better chance of increasing sales.
An easily navigated, optimized website with great visuals and helpful information is the basis of any business. If you’re ready to step up your aviation manufacturer product sales, Muzeum Marketing can help! Contact us today for aviation web development services.