Search Engine Optimization or SEO is a process that no business , regardless of size, cannot ignore year in and year out. While you may be thinking that your existing SEO strategy which was effective a few years back should do the same today, chances are slim because Google’s algorithm which continues to grow in complexity, has added more restrictions which makes ranking in the top pages of search engine results more difficult. There’s really a need for SEO to evolve to be able to cope up with the rules and demands of search engines.
In line with your goal for improved visibility, better ranking and increased traffic, here are five tips you should consider to improve SEO for your small business:
1. Maximize Page Loading Speed
Google loves speedy websites. In fact, it is even suggesting that the loading speed of web pages should be three seconds or less in order to beat the waning attention span of internet users. It could be easier to achieve if your website displays nothing but pure text. But if your website carries a lot of images and volumes of useful content, a three-second page loading time would be hard to realize.
How to Increase Page Loading Speed
Improve page loading speed by reducing the size of the image files on your site. If necessary, you may even go as far as redesigning your web pages entirely. This may however possibly affect the quality of your images. To make sure that this won’t happen, you may consider dedicated hosting as an end solution. Seek a reliable SEO provider like the reputable Colorado SEO agency for professional help.
2. Focus on Great Content
The slogan “Content is King” has never really faded. Even with the changing concepts of SEO in response to the seemingly never-ending Google algorithm updates, content is still and will be a big part of the SEO game. Having content that are useful and beneficial can really help to make your brand more visible not only to your target audience but to search engines as well.
How to Create Great Content
Focus on creating content that fills a need or answers questions your customers or target audience might have. Spy on your competitors’ websites to discover what makes them “click” with their customers, but don’t forget to look for gaps in their system that you can easily fill in. In short, look for opportunities to provide something they don’t offer. Great content can take many forms. You will discover them all by knowing what makes your readers fulfilled and happy in the first place.
3. Optimize for Mobile
Everyone engaged with web development and digital marketing is aware that Google is taking mobile friendliness of websites seriously. In fact, Google is considering mobile performance as a critical ranking factor. Additionally, with the increasing use of mobile phones as a tool for shopping or search for information, you must optimize your website for mobile or lose out in the race for leads and sales.
How to Optimize for Mobile
One way to make sure that your site is optimized for mobile is to have some members of your team work on your website using a smaller screen. This can help you to discover what needs to be done to allow your site to achieve peak performance on mobile devices.
4. Seek Help from Experts
Complicated and ever-changing. Those are the two words that can best describe SEO. It is not something you can have someone experiment with, because it’s a game that takes time. The mere lack of expertise in this endeavor can compromise your ranking on Google and make you lose out to competitors who invested time and money on experts such as the SEO agency Colorado small businesses prefer.
How to Tap Experts for Your SEO
To enjoy the advantage of expert SEO services, you have to options:
- Hire an SEO expert as a full-time employee, or
- Work with a professional SEO agency like the Colorado SEO specialists
Both approaches can work out well depending on the knowledge and experience of the SEO personnel you hire, but a majority of businesses prefer the services of an agency on the premise that they typically are updated with the latest SEO techniques and have a greater, more diverse experience.
5. Aim for High Quality Back Links
Back links are still an important element of SEO up to this day. But you should take note however that while links are important, your website can gain favor from Google if websites linking to yours have the E.A.T. (Expertise, Authoritativeness and Trustworthiness) attributes. Getting links from just any random site was a working SEO strategy a few years back, but Google no longer puts much weight on it as a ranking factor.
How to Get High Quality Back Links
Some aspects your link building strategy may no longer matter to search engines. Evaluate your link building strategy to identify processes that are still helpful and ditch the ones that are not contributing much because they could be wasting your time and efforts.
Invest in link earning strategy by producing high-quality content that quality sites would find attractive enough to link to. It’s a long and tedious process but it’s the best way to get quality natural links.
Every move in business nowadays involves dealing with the virtual market – even if your business is small that caters only to a local market. There’s competition everywhere, and if you don’t make your small enterprise visible online, you’d certainly lose out to your competitors who made an investment on SEO.
Don’t get left behind. Get a trusted SEO specialist like Muzeum Marketing, the SEO agency Colorado local businesses trust to bring their marketing strategy to the digital market. We can help to keep your brand fare better than competition.
Call us at (303) 466-3055 for effective SEO solutions for your business.