Websites, like business cards, represent you–your business, your brand–and share vital information that helps you and your clients connect. Imagine a huge warehouse packed full of business cards, representing millions of businesses, individuals and organizations. Without a system in place to help people connect with the right business, chaos would prevail. The search engine is that online connectivity system.
One way to think about search engine optimization (SEO) is this: The standard un-optimized website is like having placed your business card on a shelf in that warehouse and hoping the right person (someone who is actually searching for your product or service) picks up your card and reads it. Fat chance of that, right? (There are about one billion websites in existence now.) The well-optimized website, on the other hand, is one that knows exactly where your business card is in the warehouse and places it in the hands of your potential clients. Landing at the top of a search engine page makes it much more likely that your customer will find you and make that desired connection.
Whoever said, “The best place to hide a dead body is on page two of Google” should have said, “The best place to hide a dead business is on page two of Google.” Essentially, if you’re not on the first page of the search engine results page (SERP), you’re probably being overlooked. And depending on your business, your target market, and your product or service niche, you might be fighting for page-one results on Google with dozens, hundreds, or even thousands of other businesses. SEO is a marketing process that increases the likelihood that you will connect with your potential customers online. It’s a complex process that requires a series of well-organized campaigns that take time, effort, and the right analytical information to effectively implement. In a business sense, it’s about creating utility within your website by generating useful content that will provide inherently valuable information to an audience, which in turn, will be recognized and rewarded by Google. SEO provides that online conduit for your business to connect to the right people.
Muzeum Group can help you optimize your search engine results. Collectively, Muzeum’s team has hundreds of years of experience in marketing, website development, and SEO. Muzeum offers a proprietary process and unique business model designed to keep the cost of SEO down. Call us today at 1-888-311-1053 or send us an email for more information on how Muzeum can help you connect with your customers.