Keep your search engine optimization (SEO) and other digital marketing strategies up to date with the help of a well-established SEO agency in Florida. Our internet marketing specialists at Muzeum can ensure your company’s digital strategies can catch up with the constantly changing algorithms of SEO especially in these times when the use of artificial intelligence (AI) is becoming popular.
AIs are now revolutionizing the digital marketing environment. More than a decade ago, digital marketers would go through the tedious tasks of researching and analyzing keywords, correlating data in spreadsheets, among other laborious procedures, to create their SEO strategies. If you’re still sticking with those manual SEO methods during these times of AI utilization, the SEO algorithm may have already changed a lot by the time you complete your SEO plans.
So make sure to consider the application of AIs and the implication of their utilization in your SEO and digital marketing strategies today and in the future. To ensure the best results, consider partnering with a dependable search engine optimization Florida agency.
What is Artificial Intelligence?
AI is the use of machines and computer systems to replicate the human brain’s capabilities in making decisions and solving problems. Compared to people doing things manually, AI tools can help complete specific tasks much faster with greater accuracy and lesser chances of errors.
The programming of AI tools generally focuses on the following cognitive skills:
- The learning program allows the AI to consume large amounts of training data and to convert it into actionable information. The AI is provided with algorithms which are step-by-step guides followed by the computing systems to complete tasks.
- The reasoning program allows the AI to determine the most suitable algorithm to follow in order to reach the most logical result.
- The self-correction program allows the AI to regularly adjust the algorithms in order to make more precise predictions and outcomes in the future.
In essence, AI typically works by consuming labeled data, assessing patterns and correlations, and applying what it learned to identify future outcomes.
AI in the SEO Landscape
A few companies have already been using AI in their SEO and digital marketing efforts.
In 2020, Microsoft announced that it would replace its journalists with robots for its content on its MSN website. Essentially, the company planned to use AI to curate stories from news organizations and to select appropriate pictures and headlines.
In 2014, Google acquired Deepmind, an AI specialist. Since then, the search engine giant has focused on the use of AI to create a “more useful Google” through its various products that work for everyone in the context of their lives.
These days, search engine users are provided with customized results based on their current locations, search history, devices being used, past behaviors and many other factors. Because of AIs, search engines are increasingly able to understand what the users want as time goes by.
Get in touch with a search engine optimization Florida agency to learn more about how AI can help with your website’s digital marketing efforts.
AI for Specific SEO Strategies
AI technology for SEO is increasingly becoming a necessity rather than a dream, as it continues to permanently transform the way we optimize our websites for search engine result pages (SERPs). More importantly, AI SEO tools and services are now within the reach of small businesses and not just of big corporations.
There are a lot of factors that should compel digital marketers to embrace AI in their SEO strategies, including:
- The frequent changes in search engine algorithms
- Hundreds of known and undisclosed ranking factors that differ for every query
- Intent-based results that regularly change
- The depth of available data in the past years
If digital marketing is not your strong suit, or if you want to be able to focus on your core operations, entrust your digital marketing requirements to a reputable SEO agency in Florida today.
General SEO Tasks
AI SEO platforms are available for digital marketers to automate data gathering and analysis, allowing for a quicker and convenient assessment and identification of trends and patterns, even those that may not be easily identifiable when manually plotting out data on spreadsheets.
These AI SEO platforms also help improve productivity and efficiency by allowing digital marketers to automate a variety of specific SEO tasks especially the repetitive ones. These tasks include the following:
- Planning and analysis of page content
- Automating Schema data creation
- Automating the creation of optimized headings, meta descriptions and title elements
- Analysis and optimization of links
With AI automating the tedious parts of SEO analysis, including the time-consuming keyword research, digital marketers can now quickly jump from data gathering to analysis to publishing articles, videos and other content online.
Internal link building, structured data tagging, recommending similar/related content, building the website’s knowledge graph and other on-page related elements can also be automated with the help of AI SEO platforms. Through natural language processing (NLP) technology, AIs can automatically consume the latest version of schema vocabulary for all entities that can be applied to every page of a website.
AI content creation tools allow digital marketers to establish a much closer connection between the content and the users’ intent. This results in the creation of content (e.g. a blog article) that is highly relevant to people and can gain high quality search traffic and high SERP ranking. This is far from the decades-old strategy of identifying keywords with high search volume at first, then creating the content with those keywords, which could leave a large gap between what the writer thinks is a relevant discussion and what users actually have in mind when they made the search.
AI tools can also aid SEO strategists to ensure that their content is optimized for the way search engines actually work. For example, aside from the depth of its Knowledge Graph that understands the relationships of everything, Google has also introduced the Topic Layer, which is meant to analyze all the content available online for a specific topic and then creates thousands of subtopics. These subtopics provide digital marketers with insights on what discussions are evergreen and with new, relevant content ideas.
Partner with a reputable digital marketing agency today
Muzeum Marketing is a Colorado-based internet marketing agency offering not just SEO services but also a wide range of marketing services that will strengthen your brand’s online presence. Get in touch with us today to learn more!