If you haven’t planned some marketing activities for this Thanksgiving by now, you should do so at once! Here are some creative marketing ideas you can implement for Thanksgiving.
Send out Thank You cards to clients
Send out merry greetings to your clients this Thanksgiving to show your appreciation for the partnership they made with your business. Even for small businesses, this gesture can help build up your customer’s familiarity with your brand, and thus, boosts brand loyalty and strengthens brand image.
But don’t just send out generic Thank You cards to your clients. Make sure each card is personalized with the recipient’s name and most importantly, be specific about what you’re thankful for e.g. the trust they put in your company, their referrals, their support, and loyalty, among others.
Engage your customers on social media
Holidays such as Thanksgiving Day are one of the best times to intensively utilize your social media accounts for your marketing campaigns. These online platforms offer high returns on investment since there are barely any expenses in using them while generating high levels of engagement from your target audiences especially your current customers. These efforts ultimately lead to higher levels of corporate image, brand familiarity, and customer retention and loyalty.
One idea is to create buzz online by asking your followers to share in text, photos, or videos what they’re thankful for this Thanksgiving. Each submission will be considered a raffle entry where customers can win a prize. You could also activate the Share button of your post so that your audience can spread the word about your company, making social media an effective yet simple channel for word-of-mouth marketing.
Give your brand image a temporary festive makeover
Spread the holiday spirit by giving all your visual branding both online and offline a temporary festive look that suits the Thanksgiving theme. They don’t have to be complicated makeovers, as a simple design is enough to attract attention and spread holiday cheer.
For your online campaigns, think of a temporary holiday design for your homepage and a few accents (e.g. borders and headers) to your inner pages, logos, social media profile and background photos, and even the text and accents of your ad copies.
Offline or on-site brand image makeover may include adding holiday accents to your printed marketing materials for flyers, newspaper and magazine ads, signage, and posters, among others. This can also include decorating your brick-and-mortar store or office with a Thanksgiving theme. If you’re in the service industry, your staff can wear something with a Thanksgiving theme.
Bring out your brand’s human side
Thanksgiving is one of those times when you need to show some humanity in your brand. One way of doing this is to show appreciation to your employees, especially key personnel, by highlighting their contributions through a series of social media posts. You could also provide your audience a glimpse of some behind-the-scenes of your business by posting videos of your employees and teams at work.
Another way to show your brand’s human side is to connect with your audience through a campaign that revolves around family traditions, Thanksgiving turkey recipes, and decorating for the holidays, among other related scenarios.
Have a blessed Thanksgiving!
We wish you and your family a happy Thanksgiving. May all the good things in life be yours, not just on this holiday, but also throughout the next years to come