The American tradition sets Black Friday as the start of the holiday season. This encompasses Thanksgiving, Christmas, and the New Year.
As we all know, the holiday season is a time when people celebrate, shop, and give generous gifts to one another. As a store owner or retailer, the holidays are the time for you to promote your merchandise to get a share of consumers’ holiday spending. You can do it more effectively with sound digital marketing strategies from a trusted Colorado digital marketing service.
According to a forecast from the National Retail Federation (NRF), the 2021 Holiday spending will be between 843.4 to 859 billion. It’s 10.5 percent higher than the 2020 spending for the same season. You must do your part in this affair not only to increase your revenue but to be involved in a national tradition where each person’s participation is anticipated.
Traditionally, Black Friday is just a one-day event. But people extended it until Cyber Monday to prolong the celebration and enjoy extended promotional offerings from retailers. Prices are typically marked down for the entire four days. It excites people and motivates them to shop more.
Marketers have set no rules on the conduct of the Black Friday – Cyber Monday marketing. So you’re free to do whatever Black Friday marketing strategy you want. But since you’re doing business, you must plan your moves wisely to make your Black Friday fruitful.
Here are 8 digital marketing tips you should try to make your 2021 Black Friday profitable for your business:
Promote Your Merchandise Earlier
Being an early bird can give lots of opportunities. By starting early, you are setting people’s moods for the upcoming holiday. By the end of October, you should already have a complete list of Black Friday marketing ideas, and share it with your targeted market on social media and business websites.
Announcing a Black Friday sale in advance creates an anticipation in the minds of consumers. It also allows them to prepare a budget for the event.
Make your advance Black Friday promotions felt in the virtual market with the expert help of Muzeum Marketing. We’re an experienced digital marketing agency and we’re ready to make things happen for your business.
Send Emails to Subscribers
If you think email marketing is an outdated marketing strategy, think again. Email marketing is still the most effective marketing approach up to this day, and it’s cheap.
When sending personalized marketing emails, focus on products that match your subscriber’s interests (Household items, kitchenware and tools, garments, furniture, etc.). A record of their previous purchases can tell you something about it.
When you do your promotional email, be sure to let your receiver know that you’re giving them a special discount for it. It can certainly make them feel valued.
Promote Your Deals on Social Media
Wherever people actually are at a given moment, they’re 90% present on social media especially now it is accessible on cell phones. If you post something on your social media page, 90% of your contacts will see it within the day.
Your social media page is a great place to promote your deals. Aside from its being visible and interactive, social media connects you to people who may be interested in your merchandise.
Create Product Spotlights
Product spotlights are some kind of a product description where you highlight the excellent features of the products that you promote on Black Friday.
A product highlight helps to let your audience know how a product can help them more effectively in terms of performance, durability, and cost. Consumers who appreciate what you’re saying will buy your product especially if it’s discounted.
Make your product spotlights visible on your website. Do it with professional assistance from a proficient digital marketing agency like Muzeum Marketing
Offer Perks to Loyal Customers
As Black Friday nears and you’re ready with product offerings, it’s time for you to give your loyal customers a break. Whether or not you have a loyalty program in place, offer Black Friday perks to your loyal customers. The knowledge that they’re given a special privilege should encourage them to shop with you.
Market Your Wares with a Sense of Urgency
Giving discounts is a marketing tactic itself. But you can make it work more effectively if you add a sense of urgency to it. This means letting your targeted customers know that your sales promo is on but they have to buy now or they’ll miss a big opportunity.
Setting a deadline or limit on your Black Friday sales will compel shoppers to buy before they run out of time.
Promote Your Products via a Gift Guide
Thanksgiving, Black Friday, and the rest of the holidays encourage people to give. This means most people will be shopping for others. In this sense, it would be a good idea to create a Black Friday gift guide. When people shop for others, many of them aren’t quite sure what to buy. Since you know your products better than most shoppers, you are in the best position to suggest which products are the best for certain types of individuals. That’s how a gift guide can help you market your products during the holiday season.
No matter how big your discounts are, if you don’t advertise it, only a handful of people will notice it. The main reason why you should use pay-per-click (PPC) advertising or social media ads is to widen your reach in the market. People using similar products that you have will certainly buy from you if they know about your Black Friday sale.
PPC ads and social media ads require a minimal investment, but it can bring back good returns. You can have these posted days before Black Friday. It will reach more people and create a sense of anticipation which can eventually turn into revenues.
You may use these tips to prepare your holiday digital marketing strategies days before Thanksgiving. It will certainly bring more online visibility for your business and give your business a break before the year ends. Create a flawless holiday marketing strategy with help from Muzeum Marketing, your experienced Colorado digital marketing service.