A majority of business websites are intended to gain lots of traffic. They should therefore be easily visible. The look and appearance of a website is not a guarantee that it can be seen by lots of people. The truth is – traffic does not depend on the looks of a website but on search engine optimization and how it is implemented. Any web design company can tell you that.
SEO and web design must therefore go together to make the site visible. It is the very reason why many web designers today consider SEO an integral factor in the web design process. Some valid reasons include:
Getting Traffic is Easier
Even a simple web design can have a better probability to attract traffic if it is SEO friendly. No matter how cool your website may look, it doesn’t have a fair chance of getting enough traffic without SEO. Moreover, if search engines cannot easily gain access to your site’s content, it doesn’t have a chance to rank high in search results.
Understanding the Website’s Purpose is a Must
To be able to optimize a website for SEO, the developer should have a good understanding of what it is all about. This enables him to determine what content is appropriate for its pages, and what keywords should be placed in them to help pages rank well in search results.
SEO plays an important role in the creation of website design. It can actually help pages to rank right from the start and allow search engines to drive visitors to the site.
The importance of traffic has made SEO friendly designs essential for all business websites. You can apply it on your site by following a few practical yet effective tips:
- Have a Visually Appealing Website
As what we’ve stated earlier, the appearance of your website can’t help to make it more visible. But since you are in the stage of creating a website design, you might just as well utilize that chance to make your site look good. Humans are visual beings. If we happen to venture into a website that is already boring by the way it looks, our first reaction is to leave it quickly.
Keep visitors engaged in your website by making it easy to navigate, fast, and relevant enough to enable users to find the information they want. This is one of the main objectives of an SEO friendly web design. Do it on your first attempt with help from a competent web design company.
- Create User-Friendly URLs
A user-friendly URL helps to keep your site easily seen by search engines. A URL like https://energize.com/products/item1?=1129 for example is not SEO friendly. It doesn’t help search engines see what the page intends to convey. Make your URL readable instead by making it appear this way: https://energize.com/products/soletreadmills. You should also limit categories in the link to make it easier to relate to search terms.
As much as possible, include possible key words or phrases in your links. This can help to make your web pages visible. It also allows search engines to include those links in search results.
- Distribute Keywords to Different Places
Many website administrators prefer to place their key phrases in their copy without considering all the other areas of their website. But aside from the copy and other content on your site, you can actually incorporate keywords into your website design to optimize it for search engines. Use them in meta descriptions, H3 tags, bullet points, H2 tags, navigation, meta keywords, file names, links and URLs and images. Keyword distribution is an effective way to enhance the visibility of different web pages.
- Pay Close Attention to Page Speed
Poor site speed can give a fatal blow to your ranking. People’s attention span is fast diminishing. No one likes to wait for slow websites these days. If your website fails to load in seconds, potential visitors quickly leave in search for faster ones. If your website is not fast enough, you should lookout for these possible causes:
- Too much graphics
- Excessive plug-ins
- Outdated CMS
- Poor server performance
- Failure of your website to handle the flow of incoming traffic
- Optimize Your Site for Mobile Devices
More than 50% of searches these days come from mobile devices. This means you need to consider mobile friendliness as a major aspect of your website design. This enables you to cater to the larger part of the market. Besides, Google has made mobile friendliness as a major ranking factor. You must by all means make your website mobile friendly in order to earn a place in search engine results pages. It is best to optimize your website for both desktop and mobile with assistance from professionals like the web design agency in Colorado.
- Stay Current
Regular updating of relevant content is necessary to keep your website indexed by search engines which by the way, do not index websites with stale content, thinking that it has been abandoned. This can cause your rankings to drop. Keep your website updated with fresh content a few times each month to keep it indexed. Additionally, a website that is updated on a regular basis can entice visitors to keep coming back.
- Incorporate a Blog
Adding a blog page to your web design is one of the best ways to keep your website updated – even if your products or services are still the same.
Here are the most important benefits of incorporating a blog into your website:
- It keeps your website updated and fresh
- A blog helps to keep visitors stay longer on your website
- It allows you to target long-tail keywords
- Blogging gives you opportunities to link internally
- It offers opportunities for back links from other sites
- Blogging helps you to connect with your target market
- It helps to establish you as an authority on your niche
Blogging works to build your brand
Make your web design SEO friendly. It can help to boost the visibility of your business.
If you are still in the planning stage of building your own business website, you must consider SEO a part of your web design. This can certainly give you back lots of benefits looking forward.
If you have an existing site, have it evaluated for visibility, search engine optimization and freshness of content.
Whatever your stage maybe in the given scenarios, Muzeum Marketing can always assist you – from the creation of website design to filling up your pages with relevant content. We are an experienced web design agency in Colorado. We can do it all for you.
Give us a call at (303) 466-3055 or 1-888-311-1053 to let us know what you need. We would be glad to offer you no less than our best.