An increasing number of modern marketers are using podcasts to reach more prospects and enhance their share of the market. It is a powerful marketing tool that uses digital media delivered in a series of parts or episodes that a user can stream or download over the internet. Podcasts are usually presented in audio format.…
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Because of its capability to take businesses to a higher level, digital marketing has become an essential part of modern enterprises. As a matter of fact, most businesses purchase web applications and marketing tools to strengthen their marketing system. If you think that digital marketing tools are only for those that can buy software, you…
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While they have some similarities, non-profit organizations operate in a much different manner compared to most business. They operate to get financial support from individuals and other organizations for the welfare of a specific group of people and to further their cause, while regular businesses focus on earning profits. There are about 1.5 million registered…
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A majority of business websites are intended to gain lots of traffic. They should therefore be easily visible. The look and appearance of a website is not a guarantee that it can be seen by lots of people. The truth is – traffic does not depend on the looks of a website but on search…
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The mobile technology has literally taken its market by storm. As you can see, almost everyone you know owns a cell phone. According to the U.S. tech industry publisher TechCrunch, the average American consumer spends approximately five hours in any given day on their mobile devices not just texting or doing selfies – but spending…
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Great marketing strategies are a core component for any business to see increased revenues. Incidentally, the modern business climate requires businesses to have a strong digital presence in order to be competitive. This is proven true by the $2.9 trillion global E-commerce sales in 2018 and this figure is expected to explode up to $4.88…
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A business that doesn’t own or operate a website will surely lag behind competition. This is the reason why every company, whether local or global, should own and maintain a website to promote its business and make it visible in the market. To make this possible, it is extremely important for business owners to implement…
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Social media plays a crucial role In the success or failure of a digital marketing campaign. Yet there are some marketers who don’t quite succeed with the use of social media to promote products. It’s because they don’t give enough consideration to another important conversion factor called user experience. No social media marketer will ever…
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Page speed is a term that has caught the attention of internet users since the advent of the world wide web. There should be good reasons this has become a big name in the cyber world. When people create websites, there are a lot of factors to consider, but no one ignores or much less…
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Search engines are seen by some as the most trusted emerging sources of information in the world. As reliance on this medium grows, entrepreneurs and business people are trying to optimize their digital presence to attract customers and stand out in their industry. Because of this, SEO has become one of the most frequently used…
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