We might not know the exact figures of Google’s earnings, but we’re sure you know that the bulk of Google’s revenues is generated through Google’s proprietary advertising service – Google Adwords or Google Ads. In fact, this global technology giant reports that its revenues for the third quarter of 2018 were a whopping $33.7 billion. This is solid proof that many people are utilizing Google Adwords for their business advertising for good reasons.
While Google’s revenues are a testimony that Adwords is effective, not every small business can really benefit from it, especially if nobody is searching for your products or services. To make sure that Adwords is a wise strategy for promoting your products, you should first perform analysis by using Google’s Keyword Tool. This can help you check the volume of keyword searches that are related to your business.
If people are searching for your product or service on Google, Adwords would really be of great help in promoting your products or services in the virtual market. Here are seven excellent reasons why you must use it in 2019.
1. Google Adwords Doesn’t Require a Minimum Investment
This is a huge plus factor for small businesses especially the ones that are limited by budget constraints. But even if you are operating a big business, you wouldn’t really put your money at risk if you only want to test a new marketing channel.
The beauty of Google Adwords lies in its flexibility when it comes to marketing investment. It doesn’t require minimum investment from advertisers to enable them to post ads. In effect, Adwords carries much lesser risks, unlike the common advertising options we know, because those are associated with larger up front costs.
2. Google Adwords Make You Pay Only for the Results
Aside from being affordable, Google Adwords has another beneficial aspect advertisers find hard to resist: It asks you to pay only when you get results. If you’re familiar with “pay per click “ advertising – that is how it works. You only pay for the times someone clicks on your ad. Just set up your marketing campaign correctly to ensure that the clicks on your ads are targeting the right audience.
Google Adwords can also help you remarket your products. It can target users who have clicked on your ad but didn’t buy, making it easier for you to follow-up on leads with high probability of conversion.
3. Google Displays Ads at the Right Moment
People who do a search in Google are often looking for information about a particular subject or thing at that particular moment. Google uses this time to display ads that are related to the search term a user submits. This gives businesses a great opportunity to show up in front of potential customers at a time they may be making a decision to buy.
4. Google Displays Ads in the Right Place
Timing plays a great role in product marketing but it can be useless if your ads don’t show up in the right place. Your ads must appear in the right places especially if you are promoting a local business.
This is exactly the reason why Google allows advertisers to choose geographical targeting to ensure that your ads are displayed in your local market. Google makes this happen by allowing you to choose the mileage radius where your customers can possibly come from.
5. Adwords is Capable of Engaging Your Prospects
The capability to engage with an audience is an important aspect of marketing. Adwords can do that – by way of video advertising. As you might have already known, videos are one of the most effective means of catching people’s attention. Moreover, 64% of shoppers are more likely to buy a product after watching its advertisement on video. With that said, you might wonder what connects videos to Google Adwords? The answer is plain and simple: Google Ads is the managing platform of advertisements in YouTube. By using Adwords, you can have an opportunity to get your business advertised on YouTube videos. According to estimates, almost 5 billion YouTube videos are being watched everyday. This should give your product or service an opportunity to be seen in a big marketplace.
6. You can Use Google Adwords as a Guide for Your SEO Strategy
Search Engine Optimization is a strategy that can help to make your site appear on the first page of Google’s search results – and you don’t need to pay when people click to your website. However, SEO can also involve cost and it can take a number of months to take your business to the top of the search engine results pages. Furthermore, you need to exert constant effort to stay on top.
Contrary to SEO, Google Adwords is capable of making your site visible on the first page of Google search results within hours. But as expected, you have to pay for every click users make in order to access your site.
Your takeaway for using Google Adwords as guide for your SEO is it enables you to test your keywords to determine which of them are driving sales for your business. This will give you a clear idea which keywords are able to generate sales. These are the keywords you have to use within your SEO strategy.
7. Google Adwords Allows Users to Track ROI
As a business operator or manager, you must know that your advertising campaign is working. Otherwise, you might just be wasting money, time and effort.
If you want to advertise online, you should choose an advertising platform that is capable of tracking your investment and generating a report on your return on investment.
Once you have successfully set up an Adwords account which is fairly easy to complete, you will be able to track relevant marketing information such as e-commerce sales, webform submissions, offline sales, and even phone calls. Adwords will generate these through reports that will also reflect which keywords and ads are driving sales. This will enable you to make an informed decision which keywords or ads to maintain based on their capability to produce ROI.
Google Adwords is a great advertising platform. It enhances visibility and sales for your business. Just make sure that your account is properly set up to be able to track and manage your ads correctly.
If you want your business to become easily visible in a short period of time, you can opt for Google Adwords to make this happen. While SEO can give you this benefit, it wouldn’t be as fast as investing in Google Ads.
We at Muzeum Marketing can set up an Adwords account for you to help you achieve your online marketing goals outside of SEO.
Contact us at (303) 466-3055 or 1-888-311-1053 and let us know your online marketing concerns and objectives. Partner with Muzeum to open doors in the digital market.