LinkedIn is a social networking website designed specifically for the professional and business community. It allows registered members to keep a list of online professional contacts the same way you keep “friends” on Facebook. Additionally, this platform also allows members to share business or work-related information to other users and enable them to connect to other people who can be potential employers or business partners.
Like Facebook, LinkedIn requires you to create a profile to be able to use its features, but the profiles you can create on this platform are business oriented and not personal in nature.
LinkedIn is used by more than 450 million professionals all over the world. It is a great platform for generating leads, building brand awareness or establishing business partnerships, and promote your business online. It is used by lots of social media marketing services to improve the performance of business websites.
Here are a few tips on how you can use LinkedIn marketing to promote your business:
1. Create a Complete LinkedIn Company Profile
If you really want to seriously promote your business on LinkedIn, a complete company profile is a must. Companies with complete profiles get up to two times more visitors than companies with incomplete profiles.
A complete LinkedIn Company profile contains the following information:
- Company description
- Website URL
- Company size
- Company type
- Cover image
- About us
Furnish the information required in your company profile by clicking the “Overview” button on your company page.
When uploading a logo and cover image on your company page, be sure to use high-resolution images because they symbolize your business in the online market. Additionally, never skip your “About us” section and make it as concise as possible. This enables visitors know your company better even if its their first time to visit your page.
A Company Page that is complete with all the profile information can really look professional and legitimate. It should carry characteristics that are essential in the creation and development of a brand image. A good Company Page should also contain information any visitor might need if they want to connect with your company.
2. Create a Posting Schedule to Follow
A posting schedule or content calendar enables you to pre-plan the content that you want to publish on pre-determined dates. Following a posting schedule enables you to post consistently and connect to your audience on a regular basis.
Keep your followers engaged by posting to your Company Page at least once a week. Make your content more engaging by including relevant, eye-catching images, strategic hashtags, and descriptive captions in your posts.
3. Re-Share Top Performing Content
You only need to do this when you happen to run out of content ideas. While it is true that the internet has made information easily available, it is still very likely that only a few of your followers are able to read your top posts on LinkedIn when they were first published.
To know how well your content fared online, you need to use tools like Databox and Google Analytics.
4. Leverage the Influence of Your Employees and Colleagues
One of the best ways to enhance the visibility of your company’s LinkedIn content and boost your Company Page is to get your employees and business associates involved in your LinkedIn marketing strategy. A strategic approach to accomplish this goal would be:
- Encourage your employees and business associates to engage with your content. They can be a big factor for spreading your content to their network of friends. According to Statista, more than 43% of LinkedIn members are connected to 499 or fewer other users. If you have lots of employees and associates, engaging with them on your content can certainly help to boost your online reach.
- Encourage your employees to complete their LinkedIn profiles. This helps to make your company more visible online.
- Encourage your employees to add your company as their current employer on their personal profiles. You should also ask them to engage with the posts in your Company Page.
5. Market your Company beyond LinkedIn
Great online marketing is not a purely stand alone process. It is a product of coordinated efforts and cross-promotion strategies across a number of digital platforms. Make this possible by linking your Company Page to your other digital marketing channels such as your blogs, Facebook and Twitter accounts, and email signatures. You may also encourage your employees to link your Company Page in their blog posts and add the LinkedIn button to their email signatures.
Aside from being a social networking platform for professionals, LinkedIn can also be an effective stage for marketing a business. It works to get your company connected to potential customers and improve the visibility of your business to search engines.
Improve the performance of your business with LinkedIn marketing. It’s a cost-effective process that works to drive more traffic and potential sales for your business. Make it happen with professional assistance from Muzeum Marketing. We’re an experienced provider of social media marketing services you can trust.
Contact us at (303) 466-3055 for any digital marketing or web development concerns you may want to address. With Muzeum Marketing, the solution to your problem is just a call away.