If your business is struggling to gain visibility, or if you believe that as a marketer you’re just a tiny little speck in the market compared to your competitor, you might think there’s nothing left for you to do to attract market attention. If you think of giving up that dream of taking your business to a higher level, here’s something you should try. The idea is to market your business on Facebook to garner added visibility, more engagements and possible conversions.
As you can see, Facebook is a giant virtual market with more than 2 billion monthly active users. Even if you will only consider the Facebook users in your locality and nearby areas, you can still have a large potential market to cater to. You mission now would be to make sure you can successfully connect to the right audience. Here are a few Facebook marketing ideas you should try in order to see their capability to give your small business the boost it needs:
1. Post like a man on a mission.
Dedicate your Facebook page to audience engagement. This doesn’t really mean that your posts should be focused solely on promoting your product as this can be boring to some people. Just be mindful of the type of your post and your reason for posting it to get an idea what to do. Create posts with your target audience in mind and anticipate the action they would take when they read it.
Bonus tip: Use Facebook Insights to see which old posts are popular. You also need to check your competitor’s Facebook pages to get an idea what topics were most interesting to their followers.
2. Optimize your FB page.
There’s a need for you to fill your Facebook page with your company’s information like like company name, location and contact numbers. This will make it easier for the local audience to connect to your business physically. As you can see, there’s an increasing number of people who turn to Facebook to find local businesses.
Bonus tip: Utilize a trackable number like Google Voice to connect with your audience. This enables you to track the amount of calls triggered by your Facebook page.
3. Take advantage of Facebook’s Story feature.
The story feature of Facebook is a great way to present interesting posts to your audience. You can also use it to let your audience know about the culture and philosophy of your business. Facebook stories allow marketers to engage with their audience in a casual way without having to spend any marketing expense.
4. Use an engaging cover.
Today, a Facebook cover isn’t just intended to display the logo or any distinctive features of your business, but to engage potential customers as well. Make yours an interesting one by using a video cover featuring satisfied customers, happy employees, and customer interactions instead of a logo. This can greatly help to showcase your brand and share the culture of your business.
5. Use your time wisely with planned content.
Pre-planning is an effective way to strategize your engagement with a targeted audience and manage your time on social channels. It means creating a content calendar where you plot the subject matter of your post, create the posts ahead of time, and preload content into a scheduling tool which publishes your post automatically on your appointed date.
Having a content calendar allows you to choose strategic topics, do advance research, and create your posts on a weekly basis. This helps to optimize the time you need to spend on Facebook, although you still need to visit your page every day to respond to comments, questions or queries from your audience.
6. Make customer service a part of your marketing strategy.
A study conducted by Accent Marketing suggests that 82% of consumers use Facebook to talk to a customer service representative. It only goes to show that a good number of consumers rely on Facebook as a channel for great customer service. Make Facebook’s customer service channel a part of your Facebook marketing approach. Allow customers to reach you on Facebook and win their trust in the process. This works to make your business gain an edge against competitors.
7. Go live once in a while.
Going live on Facebook gives your followers an opportunity to take a peek of your business. It’s not even necessary for you to show anything scripted. Just be natural in giving your audience a general idea of what’s going on in your business. Going live to show tutorials, product how-tos, or community events that your company supports would be a great idea to catch audience attention. You may also save the videos and publish these as part of your featured content.
8. Have your posts published when your followers are online.
Use Facebook Insights to know exactly what time of day most of your followers can interact or engage with you. With that said, you must schedule the publishing of your posts at a time when the majority of your fans are active.
9. Catch attention by posting visual content.
Man is a highly visual being and it’s not strange for humans to get attracted to posts that go together with images. Visual content is even considered as a requirement for excellent online presence, HubSpot says.
10. Use Facebook Custom Audience to run ads and boost posts
As an operator of a local business, you don’t really need a huge marketing budget to advertise your products. A more practical strategy would be to get your posts seen by the right people at the least possible cost. Achieve this by using Facebook Custom Audiences – a utility that allows you to show ads to targeted prospects based on a list the you have created. Additionally, you may also use Facebook pixel – a code you can place on your website that works to:
- make sure that your ads are shown to a specified audience
- drive more sales, and
- measure the performance of your ads
11. Take advantage of Facebook’s Product Catalog
Facebook Product Catalog is a template that allows you to create a list of all the products you want to advertise. To make this possible, Facebook chooses the best option for each potential customer based on their interests. By using this feature, you can be sure that your ads are shown only to people with above average conversion potential.
12. Measure Your Success
Whatever is your strategy for marketing your products on Facebook, you must make it a point to measure the outcome of your efforts. Dedicate a considerable amount of time each week to check the performance of your posts and track user interaction via Facebook Insights. This can help you to determine areas that need adjustment and what action to take in order to reach more customers and improve engagement.
As most online marketers know, Facebook is a huge market and a great platform to engage with customers. Any provider of social media marketing services can attest to its effectiveness.
Facebook has all the right tools you need to market your products to the right audience at the least possible cost. Make it work for your local business by learning useful Facebook marketing tools or by seeking assistance from from experts of social media marketing services like Muzeum Marketing.
Boost your engagements and improve your conversions by enhancing your social media visibility. Let us help to make Facebook work for you.
Call us at (303) 466-3055.